The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives. With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape. The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade. The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.

Share:
More In Sports
Jim Irsay Brings His Iconic Memorabilia Collection to New York
Indianapolis Colts owner Jim Irsay is displaying his world-renowned collection of historic memorabilia to the public for the first time in the Big Apple. Irsay joined Cheddar News to talk about why he's bringing artifacts from the Beatles to Jerry Garcia to light now. "I borrow all this stuff, you know, and I just feel kind of an obligation to share it with the public and make it come alive if you will," he said.
Cheddar Bets: Sweet Selections For Second Weekend of NCAA Tournament
Olivia Harlan Dekker, Alex Glaze and ESPN College Gameday analyst LaPhonso Ellis deliver their top plays for the Round of 16 of the NCAA Tournament, with Glaze also discusses what Kyrie Irving's eligibility for home games means for the Nets title chances. Sponsored by BetMGM
Cheddar Bets: Everything You Need to Know for March Madness
Olivia Harlan Dekker, Alex Glaze, and Sean Green provide viewers with all the intel they need to place winning bets and dominate their brackets during the NCAA Tournament, ranging from breakout performers, most likely upsets, and who will win it all. Sponsored by BetMGM
Problem Gambling Concerns With Sports Betting On The Rise
Sports Betting in the U.S. is booming. According to industry experts, we could see another boom this year as more states move towards statewide legalization of sports wagering. While this comes as huge news for fans, there are some very real concerns as to whether or not sports betting potentially poses a threat to public health. Senior Clinician at the Caron Treatment Centers, Eric Webber, joined Cheddar to discuss more.
Load More