Pizza Hut's Pie Tops Sneakers Are Back for March Madness

Pizza Hut is resurrecting its Pie Tops sneakers to celebrate March Madness. Chief Marketing Officer Zipporah Allen joins Cheddar to discuss the kicks' new-and-improved features. This year, the souped-up sneakers can pause live television in addition to ordering pizza pies. Allen reveals why the restaurant chain decided to bring back the campaign for another year. She also explains why March Madness and the NCAA make for such a good fit with this promotion. Pizza Hut is the official sponsor of the NCAA, March Madness, and the Final Four. The company also just became the official pizza sponsor of the NFL. Allen tells us what sorts of creative new marketing strategies the new partnership might make possible. The CMO details the importance of the sports world to Pizza Hut's overall mission.

More In Business

Trump’s Energy Dominance Plan Runs into Market Headwinds

Ben Lefebvre, Energy Reporter at Politico, talks Trump's trade war and how is has unnerved investors and what he means by 'energy dominance.' Watch!

Inside TIME Magazine's Cover Story: How One Weight-Loss Pill Could Change the Future of Obesity

Senior Health Correspondent for TIME, Alice Park, gives us a deeper look into how Eli Lilly's new pill orforglipron may change the healthcare industry.

Go Inside the Future of Aviation with Archer CEO Adam Goldstein

Archer Aviation CEO Adam Goldstein talks about the advancements in electric air taxis and how his company is changing the future of air transportation. Watch!

Google faces off with US government in attempt to break up company in search monopoly case

Google is confronting an existential threat as the U.S. government tries to break up the company as punishment for being a monopoly.

Judge pauses plans for mass layoffs at Consumer Financial Protection Bureau

President Donald Trump’s attempt to fire nearly everyone at the Consumer Financial Protection Bureau has been paused by a federal judge.

Big Business This Week: Can Goldman say ‘recession’?

Wall Street watches wishy-washiness. Plus, tariffs bringing up banks, judges breaking down Google, and...remember the infinite money glitch?

Spout Co-Founders on How They're Changing the Way We Get Water

Spout co-founders, Tyler Breton and Reuben Vollmer, explain how to get clean drinking water effortlessly with their innovation. Watch!

@BoyWithNoJob Has Finally Found a Job and It's Quite Refreshing!

Ben Soffer, aka @boywithnojob, discusses his journey from social media influencer to entrepreneur and why he wanted to enter the competitive drink space. Watch!

Why Trump Is Making Drastic Decisions with Tariffs

StockstoTrade.com Technical Trainer, Tim Bohen, discusses why he thinks Trump is doing what he is doing and how it will affect the market going forward.

Is More Market Volatility Right Around the Corner?

Jacob Sonenshine, Stock Pick Writer at Barron's, unpacks the current state of the markets, Trump's tariffs and if more volatility is on the way. Watch!

Load More