*By Christian Smith*
The streaming service Philo is testing a suite of new features to make watching TV more interactive, said the company's chief executive, Andrew McCollum.
"We do believe that we can make TV a much more social experience, and that's going to be a big innovation we can bring to the product," McCollum said Wednesday in an interview with Cheddar. "It's something that really no one is doing right now, and it has never really been done before, and we want to get it right."
McCollum wouldn't give many details about the new features, or when they would be released publicly, but he said the company's employees were testing the new features on an employees-only version of the platform.
"We're thinking about how exactly we want to roll it out. We generally prefer to do things in smaller pieces so that we can kind of see how people are using it," McCollum said.
Philo already offers a "deep link" feature that allows its users to share links to specific parts of a video, and a simplified sign-in process that only requires your phone number. McCollum said it takes about 10 seconds.
He was one of dozens of TV, cable, telecom, and tech executives participating at The Pay TV Show this week in Denver, where participants were discussing innovations and strategies in television.
For the full interview, [click here](https://cheddar.com/videos/philo-plans-new-tech-innovations-for-streaming-service).
The Biden administration and major consumer technology players on Tuesday launched an effort to put a nationwide cybersecurity certification and labeling program in place to help consumers choose smart devices that are less vulnerable to hacking.
Elon Musk says Twitter is still losing cash because advertising has dropped by half. In a reply to a tweet offering business advice, Musk tweeted Saturday, “We’re still negative cash flow, due to (about a) 50% drop in advertising revenue plus heavy debt load.”
A First Amendment group sued Texas Governor Greg Abbott and others on Thursday over the state’s TikTok ban on official devices, arguing the prohibition – which extends to public universities – is unconstitutional and impedes academic freedom.
We've all heard the phrase time equals money. Well, Shopify has rolled out a meeting cost calculator in efforts to encourage people to empty their calendars of those unnecessary meetings.
