Topps, the baseball card and candy company, is putting its latest series of collectible cards on the WAX Blockchain in the form of non-fungible tokens (NFTs) — digital assets that are moving in on the world of physical collectibles.
“We’re excited to be working with a venerable heritage brand like Topps to tokenize MLB trading cards for the modern collector,” said William Quigley, co-founder of Worldwide Asset eXchange (WAX), a decentralized network for creating, buying, selling, and trading NFTs.
This isn't the first NFT and sport collectible crossover. NBA Top Shot, an officially licensed marketplace for digital basketball collectibles, consistently sees some of the highest daily sales volumes of NFTs on the web, according to cryptoslam.io.
As the official provider of Major League Baseball's licensed trading cards, Topps could play a similar role.
While WAX has a background in video games, it's now struck several partnerships aimed at digitizing physical collectibles, such as the popular Funko Pops figurines. Working with WAX, Funko launched its first NFTs in March at a starting price of $9.99.
The company is also partnering with Topps on the release of a Godzilla collection featuring imagery from the iconic franchise, which was recently revived with the release of Godzilla vs. Kong.
“We’ve been one of the first brands to fully embrace the potential of non-fungible tokens,” said Tobin Lent, vice president and general manager of digital at Topps, in a statement when the Godzilla collection was announced. “By partnering early with WAX and their state-of-the-art trading platform, we’ve been able to create a fun and accessible digital ecosystem for fans with all levels of experience."
Topps MLB collectibles will include 1,986 cards with 10 different levels of rarity. The official launch of the series will take place on Tuesday, April 20 at 1 p.m. ET.
Heinz is combining two popular flavors for its new condiment, pickle ketchup.
Federal health officials are expanding an investigation into potentially lead-tainted pouches of apple cinnamon fruit puree marketed for children amid reports of more illnesses and additional product recalls.
Berkshire Hathaway, the conglomerate run by businessman Warren Buffett, reported its operating earnings in its most recent quarter jumped more than 40% from a year ago but posted its first net quarterly loss in a year.
Maks Chmerkovskiy and wife Peta Murgatroyd, of "Dancing With the Stars" fame, are branching out into skincare.
Donald Trump began testifying Monday morning in his civil fraud trial, producing the spectacle of a former president and the leading Republican presidential candidate defending himself against allegations that he dramatically inflated his net worth.
The trial between Google and the maker of the game Fortnite will begin Monday as a San Francisco jury will hear Epic Games' case claiming the Google Play Store takes an unfair commission on purchases made through apps.
One of the most self-made and success stories in the country, Emma Grede, has worked along with the Kardashian Jenner family on many of their best-known brands. Grede, CEO and co-founder of Good American, gave back to the next generation of business leaders as a featured speaker at the Chase for Business Make Your Move summit last week. She spoke with Cheddar News about her career, her company's fashion brand, working with the famous Kardashian-Jennifer family and balancing her own family life.
Berkshire Hathaway, the conglomerate run by businessman Warren Buffett, reported its operating earnings in its most recent quarter jumped more than 40% from a year ago but posted its first net quarterly loss in a year.
Elon Musk's company XaI has announced a new chatbot called Grok.
SAG-AFTRA said over the weekend that it received the studios' last best and final offer following a meeting on Saturday, with the union saying it's reviewing it and considering a response "within the context of the critical issues addressed in our proposals."
