From gaming with friends to investing in real estate, there are a lot of things you can do in the metaverse. Now, there is yoga and meditation, too, after lifestyle and activewear company Alo Yoga set up a virtual sanctuary on the Roblox gaming platform.
"Alo will jump at any opportunity to share wellness, mindfulness, and movement with people wherever they are," said Alyson Wilson, Alo vice president of brand and innovation.
The sanctuary, where users can participate in classes through Alo's on-demand fitness platform Alo Moves and earn virtual apparel, has been popular. More than 15 million people have visited since its launch in February.
Brand partnerships are nothing new for Roblox, which has teamed up with brands like Gucci, McLaren, and Vans among others. Monetization of brand experiences can mean big bucks — Roblox paid out its developer community more than $538 million in 2021. But for brands like Alo that choose not to monetize, there are other benefits.
"Brands are seeing an engagement on our platform that they haven't seen anywhere else. You can really have this two-way conversation with your audience," said Christina Wootton, vice president of global brand partnerships at Roblox.
An estimated 50 million people per day come to Roblox worldwide. Over half of users are over 13 years old, with the fastest-growing demographic being 17 to 24-year-olds.
"What's really neat about Roblox is we're able to reach out to people who maybe haven't been able to find us on their own, maybe people who aren't in yoga studios, who aren't in their own practice, and maybe haven't even discovered meditation yet," Wilson said.
With an increasing demand for mental health services, one person wanted to change the therapy game. In 2017, CEO Alex Katz founded Two Chairs, a company that uses technology to match patients with the right therapist.
Not only is April Financial Literacy Month, it’s also the kickoff of the spring homebuying season. So now is the time to make sure you have a financial plan in place – and why it might not be wise for that to include buying your first home.
While the U.S. may slowly be on the path to lowering inflation (and therefore interest rates), Europe has thoroughly trounced America, putting it on the path to lower rates by this summer.
April's release of the monthly Housing Starts and Building Permits reports by the Census Bureau provides crucial insights into the construction activity in the housing market. These reports are an economic indicator, shedding light on the current state of the housing market and its broader economic impact.
Caitlin Clark is heading to the Indiana Fever, the number one draft pick and the highest-scoring college basketball player of all time. And while she may not be getting millions from the WNBA, there's a few ways she'll net compensation for her generational talents.
Author of 'Clean Meat,' Paul Shapiro joins Cheddar to discuss how the cellular agricultural revolution helps lower rates of foodborne illness and greatly improves environmental sustainability. Plus, how his company The Better Meat Co. is bringing healthier food options to the table.
Recent headlines might make it sound like World War III is imminent, but when it comes to your finances, it's not the time to panic. The market is coming off its longest winning streak since 2011.
You may have noticed fewer new venture capital-backed startups (like Airbnb or Uber) lately. The market slowed to a crawl after 2021, but things are expected to take off again in 2025.
Corporate earnings season is underway, that time when companies share their billions in sales or double-digit profits. But the data shows even companies are struggling with high inflation and interest rates.
Boeing continues their terrifying trend of having their planes fall apart mid-flight, inflation — checks notes — is still up and the future of AI looks terrifying. Cheery!
