*By Max Godnick*
Questioning coaches' decisions is an integral part of any football fan's life ー we all *know* we could do better. Now, a new football league is giving us a shot, by crowd sourcing the play-calling in live football games.
"Your Call Football" lets viewers choose their favorite of three pre-selected plays uploaded to an app by a figure-head coach on the sideline of a real game in progress. The league employs players who are trying to land a roster spot on NFL teams, and the coaches are NFL alumnae.
"A lot of guys have been in camps, a lot of guys just need a little development and a few more reps, and we've given them that," said Merril Hoge, the former NFL running back and ESPN analyst who is the head coach of the new league's Team Power.
The YCF league is trying to balance a high-quality on-field product with the interactivity of having fans direct the game.
"We're definitely about quality football and marrying that with, what do the fans want," said Julie Meringer, the president of Your Call Football.
The league is bankrolled entirely by George Colony, the CEO of technology research firm Forrester. Players are paid on par with what NFL rookies make in training camp.
Meringer is one of three women among the league's senior executives, including YCF's chief legal officer and its head of marketing. "We know how to get stuff done and we're proud about that," she said.
YCF's first three-game season ends Thursday night in Vero Beach, Fla., when Team Power plays Team Grit, the only other team in the league.
Meringer said the company explored using its patented technology for other sports, but most mainstream sports are too fast-paced and don't rely enough on real-time coaching. She said baseball offers an opportunity, but she's more interested in how fan interactivity can be incorporated into entertainment programming.
"You already see a lot of reality TV shows trying to use Twitter and other things to weigh in, but it's not real time," she said, adding the company would be looking for other ways to use its play-calling technology.
"There's definitely a licensing angle here, which I think will help with the future of sports and the next generation who are cord cutters, watching multiple screens, not necessarily going to venues to engage in sports," Meringer said.
For the full interview, [click here](https://cheddar.com/videos/your-call-football-lets-fans-choose-the-plays).
The league launched an initiative aimed at empowering women and girls by partnering with organizations like Planned Parenthood and It's On Us. "This is basically encoded in our DNA and has been for the 22 years that we've been in existence," WNBA President Lisa Borders tells Cheddar.
Germany's hopes of a second straight World Cup came to an end Wednesday with a shocking loss to South Korea. While Germany is considered a perennial powerhouse, defending champions often get knocked out of the first rounds of the event, says Jeffrey Marcus, publisher of The Banter.
The component derived from cannabis plants offers an effective alternative for pain relief without causing a "high," said former New York Jets player Marvin Washington, who urges the NFL to change its policy on the substance. "If we don't get our hands around this opioid addiction, we are going to lose a generation."
For the first time since 1980, Iranian women this week were allowed to watch their national team take on Spain at the World Cup. For Iran, soccer is "the one secular institution that really unites the country," says Jeffrey Marcus, publisher of World Cup newsletter "The Banter."
The 28-year-old pitcher for the LA Dodgers pitches something else in the off-season: stocks. As a licensed stockbroker, Stripling invests in FANG shares and dabbles in some commodities, he tells Cheddar.
Paul Boyer, a.k.a. sOAZ, the former starting top laner for Team FNATIC, was sidelined with a hand injury during the Spring Split season of the esport League of Legends. But now he's back in action and ready for the Summer Split.
IBM and Fox Sports have teamed up to bring fans an easy way to create their own highlight reels, drawing footage from archives and current matches. "It is a huge opportunity to tap into that fan passion," says Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency.
The athletic brand has signed deals with projected number one overall pick in the NBA, Deandre Ayton, and has integrated music and fashion into its marketing. Former ESPN host Bram Weinstein says that could give Puma an edge over competitors.
Video games and esports, which are front and center at the Cannes Lions International Festival of Creativity this week, have caught the attention of the entrepreneur and CEO of VaynerMedia. "I have been lurking in the grass, as they say," he told Cheddar's Jon Steinberg.
Canada was one of the only developed countries in the world that did not have a premier league for soccer. Until now. The Canada Premier League will kick off its inaugural season next year in the hopes of creating a soccer revolution ahead of the 2026 World Cup, co-hosted in the country, says CPL commissioner David Clanachan.
