Racing legend Jimmie Johnson may have retired from NASCAR but the 45-year-old's days of speeding are far from over as he gears up to take his talents to IndyCar. With the coronavirus pandemic having delayed the 2020 NASCAR season, Johnson called it quits, so he could prepare to mash the pedals in a vehicle that he'd actually envisioned himself driving many years earlier.
"As a kid, IndyCar was really the dream for me. My opportunities took me to NASCAR and clearly I'm so thankful for the journey I've been on, but in 2018 I had a chance to drive a Formula One (F1) car and that experience was so intense and so cool that I needed more of it in my life and was able to put this opportunity together with Carvana and Chip Ganassi Racing for this season and for next," Johnson told Cheddar.
Like F1 race cars, IndyCar uses an open-wheel design.
While the racing legend spent nearly two decades behind the wheel of a stock car, he's only had "a handful" of test sessions before his IndyCar debut. If you thought that might impact Johnson's psyche and make for a nervous debut, he said it "totally does." For the most part, it will be a learn-as-you-go type of experience for the veteran racer.
"For me, really everything's different. I mean, not only the car, which you can visually see and the performance side to it, but the tracks are all new and different, and I've never been to them," Johnson said. "Some are temporary street circuits in downtown districts that are just there for four or five days and they're gone."
As Johnson prepares to make his first appearance at the Honda Indy Grand Prix of Alabama on Sunday, he is also touting a partnership with Alcon, a Swiss-based eyecare company. Johnson who suffers from seasonal allergies, with itchy eyes being a major symptom, said the partnership was the perfect match.
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
