Lionel Messi says he is coming to Inter Miami and joining Major League Soccer.
After months of speculation, Messi announced his decision Wednesday to join a Miami franchise that has been led by another global soccer icon in David Beckham since its inception but has yet to make any real splashes on the field.
That likely will soon change. One of Inter Miami's owners, Jorge Mas, tweeted out a photo of a darkly silhouetted Messi jersey shortly before the Argentinian great revealed his decision in interviews with Spanish news outlets Mundo Deportivo and Sport.
It was widely believed that Messi eventually would choose to play for Al-Hilal in Saudi Arabia, following fellow great and his longtime rival Cristiano Ronaldo to a nation where some clubs now are funded by the state’s sovereign wealth fund. Going back to Barcelona, a storied franchise that he spent most of his career with, was another possibility.
But in the end, he made the call that surprised many. Messi is joining MLS. He said in the interviews Wednesday that some final details still need to be worked out, but that he has made the call to “continue my path” in Miami.
“After winning the World Cup and not being able to return to Barcelona, it was my turn to go to the league of the United States to live football in another way," Messi said.
The seven-time Ballon d’Or winner — they give that trophy annually to the best player in the world — makes his move after two years with Paris Saint-Germain. At 35, Messi has nothing left to prove in the game and filled the only significant unchecked box on his resume back in December by leading Argentina to the World Cup title.
Messi has more than 800 goals in his career, making him one of the greatest scorers in the sport’s history. In more than 17 years of representing Argentina on the international stage, he has scored 102 goals against 38 different national team opponents. He scored twice in last year’s World Cup final against France, a match that officially ended 3-3 with Argentina prevailing in penalty kicks.
He has been to the absolute mountaintop of the game.
And now he comes to MLS, and a team that is struggling — last place in the Eastern Conference, just a few days removed from the firing of coach Phil Neville (who was hand-picked by Beckham two years ago).
Messi’s decision to play in the U.S. might be the biggest boost ever for American soccer on the pro stage. Some of the game’s biggest names — Pele, Thierry Henry, Beckham himself — have come to the U.S. toward the end of their careers, but landing a player still no worse than near the pinnacle of his game and just a few months removed from hoisting a World Cup is simply huge.
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
