Kicksmini Founder on the Key to a Successful Sneaker Launch
Adam Yu, founder of Kicksmini, talks hypebeast marketing and sneaker culture.
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It’s become a stink at the U.S. Open: a pungent marijuana smell that wafted over an outer court, clouded the concentration of one of the world’s top players and left the impression there’s no place left to escape the unofficial scent of the city.
