From 'The Blind Side' bombshell to an NBA star standoff, here's what's happening in entertainment.
Blind(ed) Side
Michael Oher, former NFL tackle and the focus of the hit 2009 film The Blind Side, has alleged the couple that took him in during his teenage years lied about adopting him. In a Tennessee court filing, Oher said the couple, Sean and Leigh Anne Tuohy, did not tell the truth about his adoption status and instead tricked him into signing papers that made them his conservators.
He asked a judge to terminate the conservatorship and to require the couple to turn over a full account of money they made off of his name. Oher also requested the Tuohys face some sort of sanctions and be required to pay compensatory and punitive damages, according to the Associated Press. The filing also revealed that Oher only learned of the status of his adoption this year.
ESPN x NBA
ESPN analyst and color commentator Doris Burke will be making history come the NBA finals. She will become the first woman to serve as TV analyst during a championship final for any of the four major U.S. sports.
The network announced she'll be calling the game along with former Philadelphia 76ers coach Doc Rivers and long-time commentator Mike Breen. The news comes just weeks after the network cleared the house of some of its most tenured analysts, like Jeff Van Gundy and Mark Jackson.
Rivers joins the analyst team after losing his coaching job when the 76ers failed to reach the NBA finals this year.
Harden Drama
Also, in NBA news: what's beef? 76ers star James Harden is in a standoff with the team that he clearly wants to leave. Harden, who headed to Philly in 2022 after his 1-year stint on the Brooklyn Nets, wanted to head to the L.A. Clippers, but talks between the teams didn't pan out.
This weekend, during a promotional even in China, Harden called 76ers owner Daryl Morey a liar. The declaration comes after the 76ers announced that they stopped entertaining trade offers for Harden and would retain him for the upcoming season. It's unclear what happens next with training camps scheduled to start in October.
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
