While we shopped for ugly sweaters, we sent Paola Alejandra out to the Game Awards to talk to gaming and esports' biggest stars, including SonicFox, Pokimane, SSSniperWolf, and OWL commissioner Nate Nanzer. After that, Pao took a red-eye over to Vegas and reports live from Black Ops 4's first major offline tournament, CWL Las Vegas. Then later, we talk to two esports titans - first, it's CLG COO and esports veteran Nick Allen about his journey in the industry and how he's defining CLG by the organization's trademark persistence. After that, it's triple-threat CEO of Immortals, MIBR, and LA Valiant Noah Whinston on how he's managed to assemble such a killer roster and the importance of finding passion in things other than esports. And finally - you didn't think we forgot about Smash Ultimate's release, did you? Resident Smash expert Zane takes on the rest of the Cheddar Sports team - 1v3.

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Strong Sports Brands Should Endure Wins and Losses, Says 49ers CMO
When the San Francisco 49ers face off against the Kansas City Chiefs this Super Bowl Sunday, the team's brand will be in the best position that it's been in for decades. But it's how the franchise thrives through good and bad times that defines success, 49ers CMO Alex Chang told Cheddar.
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