The food, travel, and lifestyle-focused platform has grown into a global brand with more than 200 million monthly viewers. Most of that expansion can be credited to data, says Oren Katzeff, head of programming. For the full interview, [click here](https://cheddar.com/videos/food-and-lifestyle-brand-tastemade-launches-on-youtube-tv-to-bring-digital-content-to-steaming-platform).

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Cheddar News Celebrates Halloween
Hena Doba, Michelle Castillo and Kristen Scholer showed off their costumes -- and some photos from their childhoods -- as staff celebrate Halloween at Cheddar News' studio and offices. Michelle Castillo also reported on a new immersive masquerade experience, 'Dreams of Dracula,' in New York City. And Daniella Park, principal baker at Baketivity, showed off some spooky treats to enjoy. Plus, we'll let you know which candies are popular as you prepare to go trick-or-treating.
Spooky Halloween Treats With Baketivity
With Halloween here, you can look to also make some spooky treats for your guests. Daniella Park, principal baker at Baketivity, joined Cheddar News to demonstrate some creative eats that can be enjoyed by people of all ages.
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