How Quip's Founders Used Social Media and the Internet To Build Their Brand

In a world where speed and simplicity reign supreme, direct-to-consumer businesses are popping up everywhere. However, when electric toothbrush company Quip came to market, the concept was relatively new. Quip Co-Founder and CEO Simon Enever discusses where the idea came from, and walks through the process of getting the company off the ground. Social media and the internet played a big role in Quip's success. Enever gives an inside look at how his company used social media to stand out from the crowd.

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