Sean “Diddy” Combs just welcomed French Vanilla to its Ciroc portfolio in a star-studded “Welcome to The Family” video. His company’s president, Dia Simms, says that the selected stars in the video are all representative of the Combs Enterprises ethos: making dreams come true. Moroccan Rapper French Montana is the official French Vanilla campaign ambassador. “We really wanted to assemble the curators of cultures,” she said. “From Ashanti, to Belly, to Salt Bae; DJ Khaled, French Montana, Sean Combs.” Simms says that French Montana’s philanthropic efforts and hardwork are what encouraged Diddy to bring him on this project. Montana has been dedicated to helping communities in Uganda, ever since a YouTube video prompted him to visit the country in March. Moved by his experiences during the trip, he committed to donating $100,000. Since then, music artist The Weeknd and Diddy have also matched his efforts. As part of this commitment, some of the proceeds from French Vanilla will go towards building a school in Uganda. “He’s somebody who’s been incredibly hard-working,” Simms said about Montana. “He’s super authentic.”

Share:
More In Business
Layoffs are piling up, raising worker anxiety
It's a tough time for the job market. Amid wider economic uncertainty, some analysts have said that businesses are at a “no-hire, no fire” standstill. At the same time, some sizeable layoffs have continued to pile up — raising worker anxieties across sectors. Some companies have pointed to rising operational costs due to U.S.'s new tariffs, while others have redirected money to artificial intelligence investments. Workers in the public sector have also been hit hard. Federal jobs were cut by the thousands earlier this year. And many workers are now going without pay as the U.S. government shutdown has now dragged on for more than a month.
Load More