Sean “Diddy” Combs just welcomed French Vanilla to its Ciroc portfolio in a star-studded “Welcome to The Family” video. His company’s president, Dia Simms, says that the selected stars in the video are all representative of the Combs Enterprises ethos: making dreams come true.
Moroccan Rapper French Montana is the official French Vanilla campaign ambassador.
“We really wanted to assemble the curators of cultures,” she said. “From Ashanti, to Belly, to Salt Bae; DJ Khaled, French Montana, Sean Combs.”
Simms says that French Montana’s philanthropic efforts and hardwork are what encouraged Diddy to bring him on this project. Montana has been dedicated to helping communities in Uganda, ever since a YouTube video prompted him to visit the country in March. Moved by his experiences during the trip, he committed to donating $100,000. Since then, music artist The Weeknd and Diddy have also matched his efforts. As part of this commitment, some of the proceeds from French Vanilla will go towards building a school in Uganda.
“He’s somebody who’s been incredibly hard-working,” Simms said about Montana. “He’s super authentic.”
A new report said the private sector added 103,000 jobs in November while refinance applications climb as mortgage rates dip. Plus, the FTC is once again looking to block the Microsoft-Activision deal and McDonald's is looking to buy 10,000 new locations by 2027.
Fans of the Grand Theft Auto series got a glimpse of the latest release that's not due out until 2025. The trailer was officially released after a leak on the 'X' platform, giving an idea to industry experts of the massive effect GTA will have on the gaming sector. Cheddar News senior reporter Michelle Castillo breaks it all down.
Tax season is around the corner as soon as we conclude the holiday festivities. Mark Steber, chief tax information officer with Jackson Hewitt, joined Cheddar News to discuss some tax changes that people should be aware of and what to expect during next year's tax filing season.
