Hilton Reimagines Itself to Cater to Young Professionals
*By Lauren Babbage*
In an average day, the Federal Aviation Administration sees over 2.5 million travelers, many of them young professionals flying for business. It's a trend, traveling for work, that is growing in popularity among millennials.
"This new business traveller, the millennial, they have new ambitions, they have different values, and they have different interests." Stuart Foster, vice president of global marketing at Hilton, told Cheddar.
According to a recent study done by Hilton Hotels & Resorts, 39% of young adults go so far as to say they wouldn't take a job that didn't allow them to travel for business. In fact, 75% of young professionals see business travel as a major work perk, with 65% considering it a status symbol.
Hilton sees this as an opportunity to adjust its hotel rooms to accommodate those different interests. The study revealed that 65% of young business travelers regularly pack workout gear but end up not using it.
So Hilton has added 'Five Feet to Fitness', a workout center in guests' rooms so they can squeeze in a quick workout. Each room's fitness area includes a stationary bike, weight systems, yoga mats, and on-demand videos.
In addition, Hilton is changing and innovating the traditional room service concept. Instead of delivering a cart of food to your door, it has developed a grab and go concept of fresh food.
"This is the way people are traveling." Foster says "They want \[food\] quickly, and they want it fresh."
So forget the old-school idea of just using your hotel room to sleep. If Hilton has its way, travelers will be spending a lot more time *inside* enjoying what hotels have to offer.
For the full segment, [click here.](https://cheddar.com/videos/hilton-takes-business-travel-to-the-next-level)
Kevin Cohee, CEO and chairman of OneUnited Bank, discusses the power of financial literacy and how education and technology can help bridge the racial wealth gap.
Alex McGrath, Chief Investment Officer at NorthEnd Private Wealth, discusses why the A.I. hype can’t power the market forever and how to position investments in the current market.
Paul Verna of Insider Intelligence breaks down how the company is positioned, whether they can make their streaming service profitable, and the upper limit of streaming bundle prices.
From Flamin’ Hot Cheetos to Sweet Heat Starburst, America’s snacks are getting spicier. Now, Coca-Cola wants in on the trend. The beverage giant introduced Coca-Cola Spiced, the first new permanent offering to its North American portfolio in three years.
Taylor Swift’s camp is hitting Jack Sweeney, a junior at the University of Central Florida, with a cease-and-desist letter that blamed his automated tracking of her private jet for tipping off stalkers as to her location.
Surprise, surprise: tech is still the sector to watch, according to Karyn Cavanaugh, Chief Investment Officer at Carolinas Wealth Management. Learn how to properly diversify your portfolio.
Facebook and Instagram users will start seeing labels on AI-generated images in their feeds. Hopefully this will save time for everyone zooming in each picture to see how many fingers someone's hand has.
