Goop's Holiday Gift Guide Is Back, and More Insane Than Ever
*By Samantha Errico*
Gwyneth Paltrow's famously aspirational wellness site Goop has published its holiday shopping list ー and it includes an entire Spanish village.
Goop is staying true to its extravagant identity with an extensive holiday [gift guide](https://shop.goop.com/shop/collection/the-2018-goop-gift-guides) listing items that range from a marble dumbbell to a balloon expedition over Mount Everest.
The brand is famous for its exorbitant prices ー and this holiday season fits the trend. Shoppers can pick from 12 specialized guides, filtered by type of gift-getter ー one for "the host," "the one-step-aheader," and "the traveler," to name a few.
Shoppers can purchase an electric zero-emissions yacht and king-size 24k gold rolling papers for their loved ones who favor the outrageous. But the crown jewel of the collection is an entire Spanish village with a price tag just shy of $173,000. Yes, an entire village.
Paltrow's high-end lifestyle brand isn't just making headlines for gift guides, the company [reportedly] (https://wwd.com/business-news/media/gwyneth-paltrow-goop-tv-show-said-heading-to-netflix-1202909556/) will produce a "wellness-oriented" TV series for Netflix ($NFLX), according to WWD. Goop has yet to make an official announcement confirming the rumors.
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