Cheddar's Kristen Scholer sits down with Pam Kaufman, Chief Marketing Officer at Nickelodeon, at the Ad Council's Annual Public Service Award dinner to discuss the network's strategy for its digital content. Kaufman talks about being equally focused on traditional TV and digital, as well as product. Nickelodeon is also targeting live content, and making it a huge priority in 2018.
Future Nickelodeon projects are also getting a warm reception from parent company Viacom after a year-long road of leadership changes. Nickelodeon just launched a 5-star family hotel in Punta Cana, Dominican Republic, in hopes of catering to what Kaufman calls "velcro" families. Velcro families are families who like to spend a lot of time together as a group.
Kaufman also talks about the '90s nostalgia boom, and how Nickelodeon is capitalizing on the trend. She reveals the network will start teasing a reboot of the Teenage Mutant Ninja Turtles in fall of 2018. Spongebob Square Pants is also making a comeback: the curtain goes up on a live Broadway production of the cartoon hit this December 4th.
Founder & CEO of Sustainable Skylines, Jacob Stonecipher, joins Cheddar to discuss how is company is bringing intelligent drone-based advertising to our coasts.
With a ban on the horizon, Frank McCourt, Founder of Project Liberty, wants to purchase TikTok and put people in control of their digital identities and data.
Angie Hicks, Co-Founder at Angi, gives tips to avoid blowing your fuse while decking the halls, plus, winterization preparations you may have forgotten!
Matt Durot, Senior Reporter at Forbes, joins Cheddar to unpack all things Elon Musk including his soaring wealth, relationship to Trump and if he has a will.
David McKillips, President and CEO of CEC Entertainment, discusses the ongoing Chuck E. Cheese brand refresh, new locations, updated play spaces and more.
Lila MacLellan, Senior Writer at Fortune, discusses how the healthcare industry is reacting to the murder of United Healthcare CEO Brian Thompson. Watch!
Matt Hougan from Bitwise Asset Management joins Cheddar to discuss how and why Bitcoin is continuing to rise and what the future holds for the cryptocurrency.