The mascot for next year's European Championship in Germany will be a teddy bear — and this time it won't be naked from the waist down.
The mascot made its first appearance Tuesday morning by surprising children at a primary school in Gelsenkirchen, where it was set to appear again later before the team’s friendly game against Colombia.
The large-headed mascot with big eyes has shorts — in contrast to the 2006 World Cup mascot, a lion named “Goleo” that was widely ridiculed for not having pants.
The as-yet unnamed teddy bear also has a soccer jersey, socks and boots. Fans were to help name it by choosing between Albärt, Bärnardo, Bärnheart or Herzi von Bär. “Bär” is the German word for bear.
“As a parent, I know how important it is to stimulate children’s imagination,” Euro 2024 tournament director Philipp Lahm said. “With the launch of our tournament mascot, we hope to create a fun and likeable character that will inspire them to enjoy playing football.”
The mascot is due to appear in host cities over the next year. Germany will host the tournament from June 14-July 14, 2024.
The league launched an initiative aimed at empowering women and girls by partnering with organizations like Planned Parenthood and It's On Us. "This is basically encoded in our DNA and has been for the 22 years that we've been in existence," WNBA President Lisa Borders tells Cheddar.
Germany's hopes of a second straight World Cup came to an end Wednesday with a shocking loss to South Korea. While Germany is considered a perennial powerhouse, defending champions often get knocked out of the first rounds of the event, says Jeffrey Marcus, publisher of The Banter.
The component derived from cannabis plants offers an effective alternative for pain relief without causing a "high," said former New York Jets player Marvin Washington, who urges the NFL to change its policy on the substance. "If we don't get our hands around this opioid addiction, we are going to lose a generation."
For the first time since 1980, Iranian women this week were allowed to watch their national team take on Spain at the World Cup. For Iran, soccer is "the one secular institution that really unites the country," says Jeffrey Marcus, publisher of World Cup newsletter "The Banter."
The 28-year-old pitcher for the LA Dodgers pitches something else in the off-season: stocks. As a licensed stockbroker, Stripling invests in FANG shares and dabbles in some commodities, he tells Cheddar.
Paul Boyer, a.k.a. sOAZ, the former starting top laner for Team FNATIC, was sidelined with a hand injury during the Spring Split season of the esport League of Legends. But now he's back in action and ready for the Summer Split.
IBM and Fox Sports have teamed up to bring fans an easy way to create their own highlight reels, drawing footage from archives and current matches. "It is a huge opportunity to tap into that fan passion," says Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency.
The athletic brand has signed deals with projected number one overall pick in the NBA, Deandre Ayton, and has integrated music and fashion into its marketing. Former ESPN host Bram Weinstein says that could give Puma an edge over competitors.
Video games and esports, which are front and center at the Cannes Lions International Festival of Creativity this week, have caught the attention of the entrepreneur and CEO of VaynerMedia. "I have been lurking in the grass, as they say," he told Cheddar's Jon Steinberg.
Canada was one of the only developed countries in the world that did not have a premier league for soccer. Until now. The Canada Premier League will kick off its inaugural season next year in the hopes of creating a soccer revolution ahead of the 2026 World Cup, co-hosted in the country, says CPL commissioner David Clanachan.
