*By Britt Terrell*
The NFL's decision to require players to stand when they are on the field during the national anthem was in part influenced by President Trump's comments that football players kneeling to protest police brutality should be fired.
"He really stirred the pot and created a real mess and almost, really, threw dirt in the faces of the NFL players," said Frank Zaccanelli, CEO of Fiamma Partners and former president of the NBA's Dallas Mavericks.
In an interview Thursday with Cheddar, Zaccanelli cited Trump's comments at a political rally last year in Huntsville, Ala., when the president said players were "ruining the game."
Trump piled on the day after the NFL announced its new policy, saying in an interview on "Fox and Friends" on Thursday that anyone who does not stand during the anthem, "[maybe they shouldn't be in the country](https://twitter.com/foxandfriends/status/999599639996313600)."
The NFL Players Association [criticized](http://thehill.com/blogs/blog-briefing-room/389018-nfl-players-association-criticizes-new-league-policy-on-kneeling) the league and the teams' owners for not consulting with the union before deciding on the new policy, which calls for teams to be fined if players kneel, but allows them to stay in the locker room during the anthem.
“NFL players have shown their patriotism through their social activism, their community service, in support of our military and law enforcement and yes, through their protests to raise awareness about the issues they care about,” the NFLPA said in a [statement](https://twitter.com/NFLPA/status/999325257403002881/photo/1).
"That is the canyon-wide split that's going on inside the NFL and it's not good for the game, it's not good for the fans," said Zaccanelli. "How could you possibly have done this without talking to the players' association? I think that's a big mistake by the owners."
For full interview, [click here](https://cheddar.com/videos/nfls-new-anthem-policy).
These are the headlines you Need 2 Know.
The professional gamer and Twitch streamer told Cheddar CEO Jon Steinberg that it's hard to get fans to follow you from game to game, no matter how big your following. The 31-year-old also championed the "shenanigans" of Fortnite maker Epic Games, which allowed him to ride a rocket launched by fellow esports hero Ninja ー a combination of words that aren't typically uttered in a traditional workplace.
Fintech companies are taking notice of the rapid growth in esports, and Quicken Loans has partnered with 100 Thieves, a League of Legends expansion team. Quicken CMO Casey Hurbis said this venture opened the company's eyes to the endless possibilities of esports and its personalities.
The Twitter Esports Business Summit ran from Oct. 1-3, and it held its focus on the growing market of esports and how Twitter fits into the business. Rishi Chadha, head of gaming content partnerships at Twitter, said the company is focusing on the communities that foster players and fans, as well as publishers and developers of different platforms.
The team became the first in the NBA to introduce GIFs for the Facebook platform. Sandro Gasparro, director of social media for the Los Angeles Clippers, told Cheddar it's not just another way to promote engagement, but can also connect fans to players on a more personal level.
Ralf Reichert, CEO of ESL, sat down with Cheddar at this weekend's tournament at the Barclays Center and talked about the esports world and what he believes is needed for the enterprise to grow.
These are the headlines you Need 2 Know.
Ron Darling, a former MLB starting pitcher and current TBS baseball analyst, said the easiest way to attract younger people to baseball is to get more kids playing it when they're kids. Darling said there are more children opting out of football due to concerns about head injuries, and those athletes should be primed to take up a different sport.
These are the headlines you Need 2 Know.
18Birdies has seen success as a one-stop shop for golfers, both amateur and pro, gaining 1.3 million members since its launch. The app lets players book tee times, navigate a new course, and choose the right club. But CEO Eddy Lui says the main goal is to create a community ー a social network ー of golfers.
