Fitbit Won't Abandon Fitness Trackers for Smartwatches, VP Says
*By Christian Smith*
Fitbit doesn't plan to exit the fitness-tracker space for smartwatches anytime soon, said VP of product marketing Melanie Chase.
"A lot of the buzz and conversation has been about the growth in the smartwatch industry, and it's easy to get distracted from the fact the tracker market is still huge," Chase said Tuesday in an interview on Cheddar.
Fitbit on Monday unveiled the Charge 3, what it calls its most technologically advanced fitness tracker to date. The device features a swim-proof design and improved health and sleep trackers.
The Charge family of products is the company's most successful line of trackers. According to company data, Fitbit has sold 35 million in the line so far. Fitbit made its first venture into the smartwatch market earlier this year when it launched the Versa.
While the wearable market has had its ups and downs, research firm IDC predicts that consumers will buy 43 million smartwatches and 46 million fitness trackers this year ー and Fitbit wants in on the action.
"As the leader in the tracker category it's important for us to continue to invest in people who love trackers while also growing in the smartwatch space with introductions like Versa," Chase said.
The Fitbit Charge 3 retails for $149.95. It's already available for pre-order on Fitbit's [website](https://www.fitbit.com/home) and will be sold in stores this October.
For full interview [click here] (https://cheddar.com/videos/fitbit-gives-first-look-at-most-technologically-advanced-fitness-tracker-yet).
You'll just have to wait for interest rates (and prices) to go down. Plus, this deal's a steel, the big carmaker wedding is off, and bribery is back, baby!
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.
William Falcon, CEO and Founder of Lightning AI, discusses the ongoing feud between Elon Musk and Sam Altman, and how everyday people can use AI in their lives.
U.S. tariffs on steel and aluminum “will not go unanswered,” European Union chief Ursula von der Leyen vowed on Tuesday, adding that they will trigger toug
The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively shutting down the agency that was created to protect consumers after the 2008 financial crisis and subprime mortgage-lending scandal. Russell Vought is the newly installed director of the Office of Management and Budget. Vought directed the CFPB in a Saturday night email to stop work on proposed rules, to suspend the effective dates on any rules that were finalized but not yet effective, and to stop investigative work and not begin any new investigations. The agency has been a target of conservatives since President Barack Obama created it following the 2007-2008 financial crisis.
Jeff Benedict, author of 'The Dynasty,' weighs in on the Kansas City Chiefs being the next big dynasty, who he thinks will win Super Bowl LIX and more. Watch!
