By Anne M. Peterson
FIFA President Gianni Infantino could make no guarantee Wednesday that the member federations will distribute the $30,000 payments promised to every player at the Women's World Cup.
He said at a news conference ahead of the tournament opener that he's engaging with member federations on the issue. The payments are made the national federations, which are expected to pay the players.
But there is no mechanism to directly pay the players the money, which could be life-changing for some.
“We are moving of course in the right direction, we have been consulting with associations, with players, to try to go in the right path,” Infantino said. “We have issued these recommendations, but we have an association of associations. So whatever payments we do, we will go through the associations and then the associations will, of course, make the relevant payments to their own players. We are in touch with all the associations.”
FIFA had previously confirmed that the 732 players participating in the World Cup will be paid at least $30,000 each. The paycheck rises if teams do well, with each player for the winning team earning $270,000.
Infantino said there are complications including residency and taxation that are best handled by federations.
The payment is significant for many players: the average annual salary worldwide for women who play professionally is $14,000.
FIFA’s agreement means that half of the total World Cup prize money fund of $110 million will be paid to the players in the 32 teams. The prize pool is more than three times the $30 million prize fund FIFA paid out at the 2019 Women’s World Cup in France.
The global players’ union, known as FIFPRO, helped push FIFA to dedicate a percentage of the prize money to the players themselves. The union sent a letter to FIFA in October on behalf of players from 25 national teams calling for more equitable conditions and prize money.
However, the prize money fund is still far below the $440 million paid to the men who played in the World Cup last year in Qatar. Infantino said the goal is to equalize the prize money by the 2026 men's World Cup and the 2027 women's edition.
Infantino said the Women's World Cup is expected to generate a half-billion dollars in revenue and the organization will break even. For the first time, the commercial rights for the Women's World Cup were sold separately from the men's tournament.
The tournament opens Thursday with both co-hosts involved. New Zealand will play Norway in Auckland, and Australia will take on Ireland in Sydney.
The league launched an initiative aimed at empowering women and girls by partnering with organizations like Planned Parenthood and It's On Us. "This is basically encoded in our DNA and has been for the 22 years that we've been in existence," WNBA President Lisa Borders tells Cheddar.
Germany's hopes of a second straight World Cup came to an end Wednesday with a shocking loss to South Korea. While Germany is considered a perennial powerhouse, defending champions often get knocked out of the first rounds of the event, says Jeffrey Marcus, publisher of The Banter.
The component derived from cannabis plants offers an effective alternative for pain relief without causing a "high," said former New York Jets player Marvin Washington, who urges the NFL to change its policy on the substance. "If we don't get our hands around this opioid addiction, we are going to lose a generation."
For the first time since 1980, Iranian women this week were allowed to watch their national team take on Spain at the World Cup. For Iran, soccer is "the one secular institution that really unites the country," says Jeffrey Marcus, publisher of World Cup newsletter "The Banter."
The 28-year-old pitcher for the LA Dodgers pitches something else in the off-season: stocks. As a licensed stockbroker, Stripling invests in FANG shares and dabbles in some commodities, he tells Cheddar.
Paul Boyer, a.k.a. sOAZ, the former starting top laner for Team FNATIC, was sidelined with a hand injury during the Spring Split season of the esport League of Legends. But now he's back in action and ready for the Summer Split.
IBM and Fox Sports have teamed up to bring fans an easy way to create their own highlight reels, drawing footage from archives and current matches. "It is a huge opportunity to tap into that fan passion," says Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency.
The athletic brand has signed deals with projected number one overall pick in the NBA, Deandre Ayton, and has integrated music and fashion into its marketing. Former ESPN host Bram Weinstein says that could give Puma an edge over competitors.
Video games and esports, which are front and center at the Cannes Lions International Festival of Creativity this week, have caught the attention of the entrepreneur and CEO of VaynerMedia. "I have been lurking in the grass, as they say," he told Cheddar's Jon Steinberg.
Canada was one of the only developed countries in the world that did not have a premier league for soccer. Until now. The Canada Premier League will kick off its inaugural season next year in the hopes of creating a soccer revolution ahead of the 2026 World Cup, co-hosted in the country, says CPL commissioner David Clanachan.
Load More