By Anne M. Peterson

FIFA President Gianni Infantino could make no guarantee Wednesday that the member federations will distribute the $30,000 payments promised to every player at the Women's World Cup.

He said at a news conference ahead of the tournament opener that he's engaging with member federations on the issue. The payments are made the national federations, which are expected to pay the players.

But there is no mechanism to directly pay the players the money, which could be life-changing for some.

“We are moving of course in the right direction, we have been consulting with associations, with players, to try to go in the right path,” Infantino said. “We have issued these recommendations, but we have an association of associations. So whatever payments we do, we will go through the associations and then the associations will, of course, make the relevant payments to their own players. We are in touch with all the associations.”

FIFA had previously confirmed that the 732 players participating in the World Cup will be paid at least $30,000 each. The paycheck rises if teams do well, with each player for the winning team earning $270,000.

Infantino said there are complications including residency and taxation that are best handled by federations.

The payment is significant for many players: the average annual salary worldwide for women who play professionally is $14,000.

FIFA’s agreement means that half of the total World Cup prize money fund of $110 million will be paid to the players in the 32 teams. The prize pool is more than three times the $30 million prize fund FIFA paid out at the 2019 Women’s World Cup in France.

The global players’ union, known as FIFPRO, helped push FIFA to dedicate a percentage of the prize money to the players themselves. The union sent a letter to FIFA in October on behalf of players from 25 national teams calling for more equitable conditions and prize money.

However, the prize money fund is still far below the $440 million paid to the men who played in the World Cup last year in Qatar. Infantino said the goal is to equalize the prize money by the 2026 men's World Cup and the 2027 women's edition.

Infantino said the Women's World Cup is expected to generate a half-billion dollars in revenue and the organization will break even. For the first time, the commercial rights for the Women's World Cup were sold separately from the men's tournament.

The tournament opens Thursday with both co-hosts involved. New Zealand will play Norway in Auckland, and Australia will take on Ireland in Sydney.

Share:
More In Sports
Advertisers Vie for Titles of Their Own in Twitter's #BrandBowl53
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
How to Advertise During the Super Bowl ー Without Buying Ads
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Carbon & Riddell Use 3D Printing to Improve Safety on the Football Field
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Actor Luke Wilson Says He's Nervous for His Super Bowl Commercial Debut
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Despite a $10 Million Price Tag, Super Bowl Ads Are Still Worth It
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
The Purrr-fect Super Bowl Alternative: Kittens!
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
Pepsi and Frito-Lay CMOs Going Long on Super Bowl Campaigns
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Load More