Facebook Vice President on the "Explosion" of Video on the Platform
Leaders in media and advertising gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with David Fischer, Vice President of Business and Marketing Partnerships at Facebook.
Fischer says the explosion in video on social media is impacting the way people consume content on mobile devices. He expects content creators to become more focused on producing content for a mobile-first experience in the future. To date, Facebook has seen its biggest advertising opportunity in its News Feed, but sees an increasing opportunity in the Stories platforms, especially on Instagram.
In response to Snap Founder Evan Spiegel's op-ed in Axios this week, Fischer says Facebook's focus is on its own platforms, and creating the experience that works best for people. Fischer says the future of Facebook is all about creating new ways for people to engage with content on its platform.
Did you know there's a big difference between a dude ranch and a working cattle ranch? Check out the new generation of ranches, and live out your cowboy dreams.
Lara Rhame, FS Investments chief U.S. economist, discusses the recent market highs, how the job market is in a ‘good place,’ and why rates staying higher for longer might not be a bad thing.
Co-founder and CEO of Colossal Ben Lamm explains how the company is working to bring back extinct species and shares early details of the upcoming documentary from the ‘My Octopus Teacher’ filmmaker.
Soundhound AI co-founder, president, and CEO Keyvan Mojaver discusses bringing its audio tools to cars and drive-thrus, plus why smaller companies may benefit from the A.I. boom.
Deiya Pernas, co-founder of Pernas Research, breaks down Nvidia’s blockbuster earnings, why energy is a sector to watch, and why the A.I. trend is far from over.
