College football championships kick off Monday evening. Alabama's Crimson Tide is taking on the Georgia Bulldogs. Last week's semifinals achieved one of cable history's highest viewerships, and ESPN saw double digit audience growth year-over-year. ThePostGame.com Senior Editor Jeff Eisenband and FiveThirtyEight's Senior Sportswriter Neil Paine explain their expectations for the final.
"It will be something special," says Eisenband. The game kicks off at 8:00 pm ET on ESPN, who is offering the event through multiple viewing platforms. College football has been a ratings success for the network who has faced layoffs and shifted gears in 2017.
This is also the first major sports event at Atlanta's new stadium. Paine says there is a concern nationally over interest in a game that is so regional in nature.The college championship is increasingly trying to market itself as the "super bowl" of college football.
Trysta Krick breaks down the Bengals-Chiefs matchup while Lester Ricard Jr. dissects what will be the third meeting of the season for the 49ers and Rams. Meanwhile, on the hardwood, Brian Bennett says that college basketball bettors should focus on a team's road wins as an early indicator for success in March.
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Trysta Krick, host of BetMGM Tonight, joins Cheddar Bets to break down her best plays in the AFC Championship game and gives a fix for the NFL OT rules.
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Wednesday marked two years since the basketball legend Kobe Bryant, his daughter Gianna, and seven others died in a tragic helicopter crash. In remembrance, a bronze statue has been temporarily placed at the site with all of the passenger's names included on the memorial.
With the 2022 Beijing Winter Olympics right around the corner, experts are warning that climate change is threatening not only the event but also the future of snow sports. Despite being the world's top polluter, China is hoping to use the event to demonstrate the country's commitment to fighting climate change, and pledging to host a "low carbon" games. Xubin Zeng, professor of hydrology and atmospheric sciences at the University of Arizona, joins Cheddar News.
As the 2022 Beijing Winter Olympics inches closer, sponsors are facing mounting pressure to pull out of the games with China is under fire for controversies like the alleged human rights abuses against its Muslim minority population and the disappearance of tennis player Peng Shuai. Rick Burton, professor of sport management at Syracuse University, joined Cheddar to discuss what he expects to happen once the games begin. Burton said China is too large of a market for American advertisers to ignore, and he doesn't expect any of them to pull out of the games. "Olympic sponsors right now I think are really just trying to hang on and get through these 17 days, come out the other end," he said.
As controversy dogs the run-up to the 2022 Beijing Winter Olympics, China is hiring TikTokers and other social media influencers to promote the nation's history, culture, diplomatic efforts, and current trends.
Talent Resources Sports is partnering with ABG Entertainment to host Sports Illustrated The Party during the weekend of Super Bowl LVI, featuring musical performances by Kygo, Jack Harlow, and other guests. David Spencer and Mike Heller, co-CEOs and founders of Talent Resources Sports, joined Cheddar to discuss the details behind putting on the event. “We’re just really pumped that after all of the things that got canceled people will finally have a place to let some steam off in such an exciting moment, such a charged moment with the Super Bowl,” Mike Heller said about putting on the live event after previous COVID-related cancellations.
New York quickly became the sports betting capital in the United States following an electric debut earlier this month. Cheddar News was joined by Chad Kornett, VP of Government Relations for Gaming at Geocomply to dive into the numbers.
Exercise equipment maker Peloton is attempting to run away from a recent bout of controversy. CEO John Foley published an open letter to employees on Thursday after reports that said Peloton was pausing production of its Bike and Tread products, delaying the opening of a new U.S. factory, and considering job cuts. In the letter, Foley wrote that the information in the reports was 'incomplete,' 'out of context,' and not reflective of Peloton's strategy. Peloton's stock responded on Friday, with shares bouncing back after falling nearly 24% in the regular session on Thursday. CFRA Research's Director of Research Ken Leon joined Cheddar News' Closing Bell to discuss.
The NCAA has updated its policy on transgender athletes, allowing each sport’s national governing body to make its own decisions for transgender participation. The new rule is in line with recent changes from the U.S. and International Olympic and Paralympic Committees. Joanna Hoffman, communications director of Athlete Ally, joined Cheddar News to discuss the potential impact of the new rule on the transgender community.
