*By Michael Teich* Virtual reality will be revolutionary for esports, but the technology wont reach its full potential in gaming for awhile, said the VP and general manager of Intel's gaming division Frank Soqui. “It’s very difficult to get VR into the hands of everyone to go use,” Soqui said Thursday in an interview on Cheddar. Intel ($INTC) is bullish on the market for esports and has been an early supporter of professional gaming. The company is the official technology partner of the NBA 2K League and has signed on for a multi-year sponsorship of the Overwatch League. While Soqui thinks VR will continue to spread in the budding esports industry, he said exposing the tech to people first-hand will help them understand the full experience. That's why Intel is depending on entertainment hubs like Dave & Buster's ($PLAY) to allow users to experience VR gaming. “We’re looking for these location-based entertainment or destinations where people can go try out something," Soqui said. “There’s a big audience draw for VR,” he added. “I think you’re going to see a new set of gamers get invited into this marketplace.” Esports will have an estimated audience of 600 million by 2020, according to a [report by Deloitte](https://www2.deloitte.com/insights/us/en/industry/telecommunications/capitalizing-on-growth-of-esports-industry.html). The firm predicted that by that same year, the global esports market will generate $1.5 billion in annual revenue, largely driven by sponsorship and advertising. For full interview [click here](https://cheddar.com/videos/intel-bullish-on-vr-in-esports).

Share:
More In Business
Disney content has gone dark on YouTube TV: What you need to know
Disney content has gone dark on YouTube TV, leaving subscribers of the Google-owned live streaming platform without access to major networks like ESPN and ABC. That’s because the companies have failed to reach a new licensing deal to keep Disney channels on YouTube TV. Depending on how long it lasts, the dispute could particularly impact coverage of U.S. college football matchups over the weekend — on top of other news and entertainment disruptions that have already arrived. In the meantime, YouTube TV subscribers who want to watch Disney channels could have little choice other than turning to the company’s own platforms, which come with their own price tags.
Universal Music and AI song generator Udio partner on new AI platform
Universal Music Group and AI platform Udio have settled a copyright lawsuit and will collaborate on a new music creation and streaming platform. The companies announced on Wednesday that they reached a compensatory legal settlement and new licensing agreements. These agreements aim to provide more revenue opportunities for Universal's artists and songwriters. The rise of AI song generation tools like Udio has disrupted the music streaming industry, leading to accusations from record labels. This deal marks the first since Universal and others sued Udio and Suno last year. Financial terms of the settlement weren't disclosed.
Load More