*By Carlo Versano*
After [reports](https://www.bloomberg.com/news/articles/2018-08-23/musk-is-said-to-hire-morgan-stanley-to-help-take-tesla-private) circulated that Elon Musk hired Morgan Stanley to personally advise the CEO on his options to take Tesla private, watchers are wrestling with what's perhaps the question of the summer: is the innovative, but beleaguered automaker better off public or private? And maybe more interesting: is it better off with or without Musk at the helm?
Aaron Cole, managing editor of [Motor Authority](https://www.motorauthority.com/), remains skeptical that Tesla would flourish as a privately run company. Financial transparency and pressure from investors, both part of being public, make corporate governance stronger, he said.
"Tesla has a better route being a public company."
Furthermore, even with Morgan on board as an adviser, privatization would be a far-off future, Cole said. Despite Musk's public statements to the contrary, Cole pointed out the electric carmaker has "no reasonable" way to buy out its investors.
Cole doesn't buy the "cult of Elon" theory either. The CEO's erratic behavior has caused more harm than good, Cole said, and the company may actually benefit if Musk takes a leave of absence.
Cole anticipates Tesla is about to face serious competition from Porsche and Mercedes-Benz as they enter the high-end electric car sector. Musk's do-it-all approach to management is not feasible in a competitive marketplace, Cole said.
"If Elon stays, Tesla also has a tough road," he said.
For full interview [click here] (https://cheddar.com/videos/tesla-private-bid-inches-forward).
Some of America’s biggest retailers are working to increase their shipping speeds to please shoppers expecting faster and faster deliveries.
A group representing several big tech companies is suing Utah over state laws about children's social media use.
Google has agreed to pay $700 million to settle an anti-trust settlement.
Stocks were up after the closing bell as Wall Street continued to pin their hopes on rate cuts after last week's comments from the Fed.
Cheddar News' Need2Know is brought to you by Securitize, which helps unlock broader access to alternative investments in private businesses, funds, and other alternative assets. The private credit boom is here and the Hamilton Lane Senior Credit Opportunities Fund has tripled in assets under management in just six months from November 2022 through April this year. Visit Securitize.io to learn more.
Google has agreed to pay $700 million and make several other concessions to settle allegations that it had been stifling competition against its Android app store — the same issue that went to trial in another case that could result in even bigger changes.
Nicki Minaj just reached a milestone that no other woman in rap has reached.
Apple announced that starting this week, it will stop selling some versions of the Apple watch in the U.S.
Southwest Airlines will pay a $35 million fine as part of a $140 million settlement to resolve a federal investigation into a debacle in December 2022 when the airline canceled thousands of flights and stranded more than 2 million travelers over the holidays.
The House of Representatives recently passed a bill aimed at increasing transparency in healthcare.
