Zillow CMO Jeremy Wacksman says that homes with a 3D tour and A.I. integration get more than double the traffic and engagement than traditional homes do.
For full interview [click here](https://cheddar.com/videos/zillow-brings-listings-to-life-with-3d-technology).
Described as hallucination, confabulation or just plain making things up, it's now a problem for every business, organization and high school student trying to get a generative AI system to compose documents and get work done.