After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
BetMGM Tonight host Trysta Krick joins Cheddar Bets to share what she's shying away from and hammering on tonight's slate before giving her Lock of the Night.
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Professional golfer Phil Mickelson issued an apology this week after facing backlash over comments he made in support of a golf tour backed by Saudi Arabia. The proposed golf league is called the Super Golf League and is funded by the Public Investment Fund, the financial arm of the Saudi government. Mickelson faced criticism after seeming to imply that he was willing to overlook the Middle Eastern country's human rights record in order to create a league that would rival the PGA Tour. David Salituro, PGA sportswriter for fansided.com, joins Cheddar News' Closing Bell to discuss.
Every few years, the Olympics roll around to prove that, yes, the world’s best athletes can jump farther, swim faster, and generally crush records that would’ve been impossible just a few decades ago. Take ski jumping - the world record has increased by well over 200 meters in fewer than 100 years. Responsible for this is a lot of intentional engineering of equipment and hills, but perhaps the biggest change is thanks to one act of human daring. Watch to find out how!
Add FIFA to the list of organizations announcing a break with Russia. The world soccer authority has suspended the nation from competing in the 2022 World Cup tournament, while the NHL also announced suspending business relations with Russia. Executive editor and senior writer at Sports Illustrated, Jon Wertheim, joined Cheddar News to discuss the rebukes. "I think a big element of this is, this is a way to really hit at Putin because we know how much this appearance of strength and the victory… often portrayed through sports, how much that means to him," he said. "This will bother him in a way that it might not bother other world leaders."
The Winter Olympics is slowly winding down with a lot of competition left. Boston Globe Reporter Nicole Yang, joined Cheddar to discuss more on what we can expect to see and some of the hiccups surrounding the games this year.
Rohit Ponnaiya, betting analysts for Covers.com, discusses the impact Juwan Howard's suspension will have on Michigan and dishes out his picks for Thursday's top college hoops contests.
Ryan Cochran-Siegl earned his silver medal 50 years after his mother won gold in the 1972 Olympic games. Coming in a close second in the men's Super-G, he was the first American skier to snag a medal at the Beijing games this year. J.D. Durkin sat down with Ryan to discuss the highlights from the games, his road to the Olympics, and how he's gearing up for his next shot at gold.
Ben Wittenstein, podcast host for Stadium, joins Cheddar Bets to break down his favorite win total bets for the last quarter of the NBA season. Ben also plays a round of Pick 6.
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