After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
Tyler Fulghum, ESPN betting analyst, joins Cheddar Bets to break down the best value picks of the remaining teams in the biggest conference tournaments.
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BetMGM host Olivia Harlan Dekker joins Cheddar Bets to break down the biggest and best wagers on the quarterfinal round of NCAA Conference Tournament Week.
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Players have voted to accept Major League Baseball’s latest offer for a new labor deal, paving the way to end a 99-day lockout and salvage a 162-game regular season that will begin April 7.
One NFL player got caught gambling on his own team, and now it's going to cost him. The NFL announced Monday that Atlanta Falcons wide receiver Calvin Ridley will be suspended for at least the entire 2022 season. The league said Ridley bet on NFL games during a five-day period last November. Frank Shwab, NFL and Betting Reporter at Yahoo Sports, joins Cheddar News' Closing Bell to discuss.
NFT platform OneOf has partnered with Duke University's athletic program to create a special men's basketball NFT collection ahead of Mike Krzyzewski's final home game as Duke head coach this Saturday. Matt Marino, VP of Sports & Lifestyle at OneOf, joins Cheddar News' Closing Bell, where he takes viewers through the offerings available for collectors and his company's other pursuits in the sports collectibles space.
Major League Baseball has officially canceled opening day after no deal was reached between the league and its players before Tuesday's deadline. The first two series of the 2022 season were set to begin on March 31, but the players rejected the owners' 'best offer.' David Salituro, sports writer for Fansided, joins Cheddar News to discuss.
It has now been two days since Major League Baseball moved to cancel opening day games for the upcoming season. The announcement from MLB commissioner Rob Manfred came during the league's ongoing work stoppage, just the ninth in MLB history. Owners voted unanimously on December 2, 2021 to enact a lockout after the collective bargaining agreement between the league and players expired. On March 1, 2022, following over a week of daily negotiations between the two sides, and three months of on and off negotiations, the league officially canceled the first two series of the regular season. Gabe Lacques, MLB reporter and baseball editor for USA Today Sports, joins Cheddar News' Closing Bell to discuss.
Joe Ceraulo, Host of Pregame's NBA betting show and "Ceraulo Sports Talk", joins Cheddar Bets to share his favorite player props this season and to try his hand at topping the Pick 6 leaderboard.
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