After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
Between Bells executive producer Conor White recaps some of the biggest stories of the week, and teaches Azia Celestino and Hena Doba a thing or two at the same time. It's This Week In Trivia!
Minty Bets, Sports Betting Analyst for Yahoo Sportsbook, joins Cheddar Bets to break down all of the latest trends from the first week of baseball season.
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The competition between streaming platforms is heating up as Apple TV+, HBO Max, and others acquire the rights to air live sports, oftentimes behind an exclusive paywall. While this is likely to entice some viewers, it also presents a risk that viewership will become fractured. Customers might steer away from subscription overload as content streaming options become seemingly endless. Jeff Agrest, deputy sports editor and media columnist at the Chicago Sun-Times, joins Closing Bell to discuss what it means for the live sports industry when content is put behind a paywall on streaming platforms, how it could impact viewership, impact on sports betting, potential acquisition targets, and more.
The Dallas Cowboys have joined forces with cryptocurrency platform Blockchain.com as the NFL loosens restrictions on teams making such deals. The partnership won't open the door for crypto use at AT&T stadium but will provide for some exclusive fan experiences.
Ice Cube's 3-on-3 basketball league, the Big3, is introducing decentralized team ownership to fans with the chance to own a minority stake in the 12 teams through blockchain technology, a first for professional sports. The rapper, actor, and filmmaker joined Cheddar News to talk about the new ownership model using NFTs. "This is a perfect time to offer it to fans and not just wait for fat cats to come and want to buy the teams but for fans to be able to be a part of it,” he said.
McLaren displayed its all-electric, off-roading racing vehicle, the Odyssey, in from of the New York Stock Exchange on Tuesday. Zak Brown, CEO of McLaren Racing, joined Cheddar News to discuss bringing the heavy-duty vehicle to a new racing series with an emphasis on sustainability — and even gender equity with a male and female team of two drivers required. "This is McLaren's first-ever Odyssey, which is an EV. Looks like an SUV — but not really much of an SUV — that we raced five times around the world in various locations where climate has impacted the world," he said.
Seth Schachner, a digital business executive and the managing director of the consultancy Strat Americas, joined Closing Bell to talk all about the mega-merger between WarnerMedia and Discovery, combining to form Warner Bros. Discovery (Nasdaq: WBD), and what it means for the streaming space going forward. “I think unlike some of the other mergers that you've seen out there. I think this one has actually got a real chance to be successful and to really further the cause of streaming," he said.
Between Bells executive producer Conor White recaps some of the biggest stories of the week, and teaches Baker Machado and Hena Doba a thing or two at the same time. It's This Week In Trivia!
