After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
Los Angeles Rams wide receiver Cooper Kupp is partnering with eye-drop brand Pataday to help those struggling with allergies — such as himself. The Super Bowl LVI MVPjoined Cheddar News to discuss his own struggle with seasonal allergies. “It's right when football's starting back up, I feel like I get so excited to finally be back playing the game, and then, you know, spring comes around and completely knocks me out," he said.
Jill Gregory, EVP & General Manager of Sonoma Raceway, joins Cheddar News' Closing Bell, where she discusses how next weekend's NASCAR slate will be ramped up, with fans attending at full capacity, and how the venue's road course will give both drivers and fans a unique experience.
Pepsi’s 10-year contract with the NFL to sponsor the Super Bowl Half Time Show has come to an end and the rights are now up for grabs, leaving football fans to wonder what competitor or a wild card will jump in to take the food and beverage giant's place. However, PepsiCo will still have pour rights at all of the NFL major events.
Brian Stewart, the U.S. brand ambassador for Belvedere Vodka, joined Cheddar News to show off the cocktail called the Belvedere Raspberry Circuit to pair with the Formula 1 Miami Grand Prix, a race getting underway for the very first time on May 8. “I wanted this drink to be very approachable, but I also wanted to drink to be as luxurious and exciting as the race itself," he said.
It’s NFL draft night! A former defensive end for the Dolphins, Bears, and Texans Wale Ogunleye joined Cheddar News to talk about which rookies-to-be the NFL teams will be picking and also discuss the impact of the pandemic on the incoming players. "I do think having the ability to stay at school maybe a year or two longer, and it may be getting your adulthood going, it might help out a lot, but again, it's a different animal in that locker room," he said. Ogunleye, who also heads sports and entertainment at the financial firm UBS, also talked about providing financial literacy education and advice for young athletes.
Chelsa Messinger, host of 'The Daily Tip', joins Cheddar Bets to compete with Alex Glaze and draft the best card possible from tonight's slate.
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Ryan Glasspiegel, sports and entertainment reporter for the New York Post, explains why we're seeing teams and leagues gravitate towards Las Vegas, and sheds light on the recent report that Amazon is pushing for a Black Friday NFL game.
Emmanuel Macron staves off the far right challenger Marine Le Pen in France, conservative lawmakers find themselves embroiled in varying controversies, and pickleball is hotter than ever in the U.S.
Between Bells EP Conor White recaps some of the biggest stories of the week, and teaches Baker Machado and Azia Celestino a thing or two at the same time. It's This Week in Trivia!
