After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
Sportradar, a global sports data company, announced it will serve as UEFA’s exclusive authorized collector and distributor of data for betting purposes. The agreement covers 1,550 matches from the 2021-2022 season through to the end of the 2023-2024 season across all UEFA properties in Europe. Sportradar CEO Carsten Koerl joined Cheddar to provide additional details on the landmark partnership and some insight into the future of sports betting.
Carlo's flying solo today, talking COP26 and climate change, another racially charged trial gets underway, SCOTUS takes on abortion and a stunning rise in traffic deaths points to a bigger societal breakdown sparked by the pandemic.
Florida Panthers head coach Joel Quenneville has resigned from his position after former player Kyle Beach's claims of sexual assault by Chicago Blackhawks team videographer, Brad Aldrich, went unchecked in 2010. Quenneville, then head coach of Chicago, initially told reporters he became aware of the incident this past summer but was reportedly made aware shortly after it happened.
Carlo and Baker cover Facebook's big rebrand, the latest on Biden's economic agenda and more. Plus, ranking the best Halloween candy and the worst couple's costumes.
Michael Jenkins, host of 'The Daily Tip,' gives his pick for Thursday night's Packers-Cardinals duel, while VSiN sports betting reporter Josh Appelbaum breaks down the other top NFL games this weekend, and Bookies.com sports betting expert Dan Kilbridge says to back the Spartans in a pivotal Big Ten battle on Saturday.
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New controversy emerges in the MLB surrounding comments from commissioner Rob Manfred. While speaking to reporters before game one of the World Series, Manfred shrugged off questions about the Houston Astros' sign-stealing scandal, and also offered support for the Atlanta Braves to keep its name, which the National Congress of American Indians has already condemned. Forbes SportsMoney senior contributor Maurey Brown joins Cheddar News' Closing Bell to discuss this and other storylines in the MLB.
Josh Appelbaum, VSiN Sports Betting Reporter, joins 'Cheddar Bets' to break down lessons learned from lopsided games from a betting perspective, if the Saints can keep it close against the Buccanneers, and the Cowboys red-hot offense.
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Dan Kilbridge, Bookies.com Sports Betting Expert, joins 'Cheddar Bets' to break down this week's matchup between undefeated Michigan and Michigan State teams. Plus, is Georgia in danger this week?
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Michael Jenkins, Host of 'The Daily Tip', joins 'Cheddar Bets' to break down the Thursday Night Football matchup and which player props to hit with Davante Adams out; Michael and Hana play a round of Buzzer Beater.
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Boxing Legend Mike Tyson, Chief Brand Officer, of Tyson 2.0 and Chad Bronstein, Chairman of Tyson 2.0, joined Cheddar News to discuss venturing into the cannabis industry.
