After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
Jill and Carlo cover the latest developments with the Omicron variant that are spooking markets once again. Twitter's @Jack is leaving, SCOTUS takes up abortion rights and the world has a brand new republic.
Jamil Jaffer, Founder and Executive Director of the National Security Institute, joined Cheddar to discuss the concern surrounding Chinese tennis star Peng Shuai's disappearance following a social media post accusing a former high-ranking Chinese official of sexual assault.
Carlo and Baker cover the latest developments with the Omicron variant, and break down what we know and what we still don't. Plus, a relatively tame Black Friday, and more.
Dan Kilbridge, Bookies.com sports betting expert, and Cam Rogers, Host of 'Lock It In with Cam Rogers' and betting analyst at Bleav, tackle top matchups across the NFL and college football this coming weekend.
Sponsored by BetMGM
BetMGM host Olivia Harlan Dekker joins Cheddar Bets to break down the Thanksgiving Day football games and present her Weekend Portfolio of picks.
Sponsored by BetMGM
Olivia Harlan Dekker gives her top plays for Thursday's Thanksgiving NFL games while Dan Kilbridge and Cam Rogers tackle top matchups across the NFL and college football this coming weekend.
Sponsored by BetMGM
The New Jersey Devils are debuting its newest jersey option, only the third uniform in the NHL team's history. Jillian Frechette, SVP of marketing for the Devils, joined Cheddar to talk about the inspiration behind the new-look hockey sweater, the contributions to the design by Hall of Fame goaltender Martin Brodeur, and what it means for the Garden State, home to the franchise since the team moved from Colorado in 1982. The jersey launched in stores on Tuesday and players will begin wearing them beginning December 8 as the Devils approach the 40th anniversary in New Jersey.
NFL Hall of Famer and "Good Morning America" host Michael Strahan will be able to add space travel to his list of accomplishments as he prepares to launch into orbit with the next Blue Origin mission.
