After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
Michael Jenkins, host of 'The Daily Tip' provides his best plays for Week 13 of the NFL season, Amanda Casey Vance of Bookies.com breaks down this weekend's conference championship slate and makes her pick for which teams will make the Playoff, and VSIN's Amal Shah makes sense of what has been a very unpredictable NFL season thus far.
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Amal Shah, host of VSin's 'Odds On', joins Cheddar Bets to break down his favorite dark horse teams in each conference and how to be successful when live betting.
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Amanda Casey Vance, Sports Betting Analyst for Bookies.com, joins Cheddar Bets to break down a massive College Football Championship Game week, and what the final CFP Ranking will look like.
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Major League Baseball entered its first owner implemented lockout in nearly 30 years after the league and the player's association were unable to come to an agreement on a new labor deal.
Jill and Carlo discuss what appears to be the beginning of the end of Roe v. Wade, another victim dies following the school shooting in Michigan, Omicron in the U.S., Trump's Covid chronology and more.
Jill and Carlo cover the latest on Omicron, another school shooting in America and more. Plus, bidding farewell to 'transitory' inflation, and the controversy surrounding 'Lovely Bones' author Alice Sebold.
Major League Baseball and its players' union remain at odds over a new collective bargaining agreement, and if a deal isn't reached by 11:59 P.M. eastern time Wednesday, the league will experience its first work stoppage in more than two decades. Ryan Fagan, Senior MLB Writer at The Sporting News, joins Cheddar News' Closing Bell, where he discusses the impact of such an event on both teams and players across baseball.
After a nearly 30-year saga, the New York Islanders have officially found a new home. The NHL team kicked off their very first game at the state of the art UBS arena earlier this month, bringing fans together in Belmont Park, NY.
The over $1 billion dollar project comes as the city attempts to return to normalcy. Tom Naratil, President of the Americas at UBS and Jon Ledecky Co-Owner of the New York Islanders joined Cheddar's Opening Bell to discuss the new beginning.
