After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
Heather Smith, Founder and Chief Strategist at theHAUTEbar, discusses how the ski and resort industry is bouncing back after the pandemic; Mark Ellwood, Host of "Travel Genius" Podcast, breaks down the best travel destinations for winter sports before the 2022 Winter Olympics kick off; Cheddar gets a look at Curiosity Stream's 'Jeremy Jones' Higher.'
Joan Greve, a politics reporter at The Guardian US, joined Wake Up With Cheddar to break down the implications of the Biden administration announcing a diplomatic boycott of the 2022 Beijing games in response to allegations of human rights abuses against Uyghur Muslims. She noted the significance of the move, assessing the already frayed relationship between the U.S. and China. "The Chinese have said that a boycott would be politically manipulative, and now they are actually threatening countermeasures," she said. "And that will certainly have an impact on the spirit of the games at the very least."
The U.S. announced it will not send any official representation to the upcoming Beijing winter Olympics. Cheddar's Hena Doba speaks with East Asia expert Michael Swaine about the reasons behind the diplomatic move.
Carlo and Baker discuss the sweeping new vaccine mandate in NYC that will target all private businesses. Plus, Trump's media venture gets its CEO and more.
A lockout is now in place for Major League Baseball. The collective bargaining agreement between the league and players association expired at 11:59 p.m. Wednesday night.
MLB commissioner Rob Manfred said both sides were unable to negotiate a new contract by that time, so the league locked out the players on Thursday at 12:01 a.m. The lockout also means trades and free agency deals have to stop for now. Dodgers Nation lead editor Clint Pasillas joined Cheddar News' Closing Bell to discuss.
'Bing Bong!' has become a rallying cry for Knicks fans and New Yorkers. Cheddar's None Of The Above dives into the origin of the sound in this edition of Tik Talk.
A Business Insider study is revealing MLB used two different balls throughout the 2021 season without alerting teams or players of that fact. One was roughly two to three grams lighter than the other. While that doesn't sound like a lot, if you ask the players, the difference was obvious. Bradford Davis, an investigative reporter at Insider, joins Cheddar News to discuss more.
The Tampa Bay Buccaneers have moved to suspend wide receiver Antonio Brown, along with two other players, who lied about their COVID-19 vaccination status. The three-day suspensions come just days after a former live-in chef accused the NFL star of submitting a fake vaccine card and the league fined Green Bay Packers quarterback Aaron Rodgers for a similar offense. Anthony Tall, sports agent and president of Miracle Sports Agency, joined Cheddar's "Closing Bell" to talk about the fallout from Brown's suspension and whether or not it was warranted.
It's Friday at long last. Jill and Carlo cover the latest on Omicron, including a possible superspreader event in NYC. Plus, previewing the November jobs report, a new Zoom feature no one asked for, and when it's no longer a good idea to eat Thanksgiving leftovers.
