After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
Rachel Bachman, senior sports reporter at the Wall Street Journal, joins Cheddar News' Closing Bell, where she explains how U.S. athletes have been inserted into the middle of a political debate after the country declared a diplomatic boycott of the upcoming Olympic Games in Beijing.
The future of gambling in Florida recently suffered a major setback after a federal appeals court rejected a request from the state and the Seminole Tribe to allow online sports betting in the state. Now, the tribe has been forced to stop taking bets on its Hard Rock sportsbook app. ESPN gaming writer David Purdum joins Cheddar News' Closing Bell to discuss what this could mean for the future of sports betting in Florida.
The potential growth for the sports betting industry is almost unfathomable. what will the future of sports betting look like, and how did we get here? John Atkinson, director of business development at 888 Holdings, joins Cheddar News to discuss.
What began as a one-on-one fantasy baseball competition back in 2012 is now one of the biggest American daily fantasy sports contests and sports betting operators in the world. JD sat down with Jason Robins, CEO of DraftKings, to talk about the company's milestones and future endeavors.
Former Denver Broncos wide receiver and five-time Pro Bowler Demaryius Thomas was found dead at the age of 33. Thomas officially retired from the NFL in June, ending his playing career with the New York Jets in 2019.
Carlo and Baker wrap up the week talking about the Biden economic boom that no one seems to notice, a verdict in the Jussie Smollett case, the first Starbucks union in America and the pleasures of the "dude nod."
Olivia Harlan Dekker dissects the Week 14 NFL slate and makes her picks for the week's top games, while Frank Schwab discusses the impact of bad weather on betting lines. Meanwhile, Alex Christenson dishes out his insights when it comes to betting on the NBA.
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Russ Davis, Crypto Consultant and Educator at consulting firm In Russ We Trust Crypto, joins Cheddar News' Closing Bell, where he explains why now is a time to buy low on cryptocurrencies as investors are still reacting to the latest testimonies.
Frank Schwab, NFL and Betting Writer, Yahoo Sports, joins Cheddar Bets to break down what bettors should be wary of and opportunistic about when betting on football games featuring winter weather.
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Alex Christenson, host of Brown Bag Bets, joins Cheddar Bets to break down how bettors should think about betting NBA over/unders and player props on a nightly basis.
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