After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
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AJ Perez, sports reporter for USA Today, discusses FOX's huge deal with the NFL and the quarterback trade shaking up the industry. FOX will pay the NFL $3 billion over the next five years for the right to broadcast Thursday Night Football games.
Brad Smith sits down with the San Francisco 49ers President Al Guido to discuss his new venture, how the 49ers are taking advantage of being in Silicon Valley, and declining NFL viewership.
The New York Times debuted a new ad spotlighting its investigations and coverage of the impact of brain injuries to football and other sports. Jason Stallman, Sports Editor at The New York Times, joins Cheddar on a special episode of "The Business of Sports" to discuss what he's seeing in the push for more safety concerns.
Viewership for NFL games is down by double digits this season. Al Guido, president of the San Francisco 49ers, says the league needs to do a better job adapting to the changing media landscape.
"Total Divas" is celebrating 100 episodes of high heels, high stakes, and high drama on its seventh season finale. Stars Lana and Nattie join Cheddar to discuss what to expect from the milestone installment.
Ben Leber, former NFL star linebacker for the Minnesota Vikings, and Nate Bauer, Best Buy's Geek Squad Chief Inspector, give their tips for making your sunday super.
The Washington Post broke the story that GPS tracking and fitness company Strava had revealed the locations of secret U.S. Military bases. Now, Rosie Spinks, reporter at Quartz, joins Cheddar to explain how and why she has been focusing on the privacy issues around Strava since this summer.
