After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
A federal judge dismissed a lawsuit challenging AG Jeff Sessions and the DEA on marijuana's classification of a Schedule I drug. The ruling marks a defeat for the plaintiffs who include a 12-year-old girl who treats her epilepsy with medical marijuana, a former professional football player, and a former U.S. Army Combat Veteran. An attorney on the case, and one of the plaintiffs share their reaction to the judges decision.
Since making his first custom car over 25 years ago, Doug DeBerti has made a name for himself in the auto world. Now his son is taking the wheel as he races towards a professional driving career. It's all chronicled in the new Discovery series "Twin Turbos."
Olympic Silver Medalist Elana Meyers Taylor says that tech is involved in everything from analyzing runs to the sleds. She also talks about other aspects of the Games that would benefit from technology.
Cheddar Politics goes in-depth on the gun debate with The Young Turks, Rare Media, and Congressman Ted Deutch (D-FL). Between Bells catches up with Glam Masters' Kandee Johnson, and UnREAL's Bart Edwards.
Not all NFL players head to Disney World once the Super Bowl ends. The NFL Players' Association is in the fourth year of its externship program which finds offseason opportunities for athletes looking to boost their resumes. Fanatics' Rebecca Kulick and NFL Linebacker Brandon Chubb join Cheddar to reveal what they've gotten out of the experience.
A report by Yahoo! revealed that an FBI probe into NCAA corruption identifies possible violations by basketball powerhouse schools including Kentucky, UNC, Kansas, Duke, Texas, and more than 15 others. Sports Attorney Jason Belzer, President at Game, broke down the implications of the allegations.
Samsung finally revealed its Samsung Galaxy S9 phone on the sidelines of Mobile World Congress. Warren Buffett spent more money on Apple stock last year than on any other company. Cheddar sits down with Francis Lawrence, director of the new film "Red Sparrow," starring Jennifer Lawrence. And we recap the biggest moments from the 2018 Winter Olympics with James Yoder, CEO and founder of Chat Sports.
James Yoder, founder and CEO of Chat Sports, shares his thoughts on the biggest moments from the PyeongChang Winter Olympics. Yoder says he was underwhelmed by the closing ceremony and the performance of the U.S. team.
Americans are coming off big gold medal wins on Thursday from the women's hockey team to men's curling. For premiere athletes, olympic glory can also come with high-valued sponsorship deals. In this episode of Generation Trader in Partnership with E*TRADE Cheddar Anchors Hope King and Baker Machdo explore the performance of some of the top sponsors at this year's winter games.
A number of businesses are cutting ties with the National Rifle Association in the days following the Parkland school shooting. Cheddar speaks with David Hogg, a student at Marjory Stoneman Douglas High School, about the tragic shooting in Parkland and the #NeverAgain movement. In other news, General Mills is buying natural pet food maker Blue Buffalo for $8 billion in cash. And Chris Tung, Chief Marketing Officer at Alibaba, discusses the company's first official partnership with the International Olympic Committee.
