After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
Canadian Foreign Minister Chrystia Freeland is headed to Washington to continue trade negotiations with the U.S. On Monday, Mexico and the United States agreed to terms for a new trade deal.
Electronic Arts is canceling three qualifier events for its 'Madden NFL 19' tournament in the wake of Sunday's deadly shooting in Jacksonville, Florida. The company says it will conduct a review of safety measures to ensure the security of competitors and spectators.
And Kathy Ireland, Chairman Emeritus and Chief Brand Strategist at Level Brands, joins Cheddar after ringing the Opening Bell Tuesday morning. She talks about what has driven the recent success of Level Brands, a brand management and licensing company.
Nick Fullerton, CEO of SportsETFs, has created an ETF that includes companies partnering with pro leagues and teams as an indirect play on the popularity of team sports.
Tennis stars Carolina Wozniacki and Kevin Anderson and USTA Chief Revenue Officer Lew Sherr sat down with Cheddar days before the kick-off of the 2018 U.S. Open. Wozniacki expects some serious competition as Serena Williams is back in the mix after giving birth last September.
NBA Hall-of-Famer Clyde Drexler, commissioner of the BIG3 3-on-3 league, sat down with Cheddar and talked about those rumors that Kobe Bryant might join the league, as well as the league's push to bring 3-on-3 ball to Tokyo 2020.
Facebook was forced to remove its data security app, Onavo, from the App Store after Apple updated its data collection guidelines. Meanwhile, the social media giant also voluntarily removed the quiz app, myPersonality, from its platform after the app improperly collected data on more than 4 million users. And we're joined by Mike Francesa, New York sports radio legend, to hear about the launch of his new app, 'Mike's On.'
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Jason Robins, DraftKings CEO, told Cheddar the company has been working on several ventures to capitalize on the Supreme Court ruling that cleared the way for states to allow sports betting. The company's first such product rolled out this month.
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NEO U, a new gym in New York, is not just a place to get in shape, it's a studio where fitness professionals can share their workouts with online followers around the world. The co-founder Nate Forster wants trainers and partners like Soul Cycle, Equinox, and Peloton to see the NEO U platform as an opportunity, not competition.
The Denver Nuggets shooting guard has already made it to the real NBA, and now he has his sights curiously set on getting his team to compete in the top tier of NBA2K, the basketball league's esports analog.
