After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
There's a new mixed-martial arts league on the block. The Professional Fighters League ー or PFL ー is wrapping up its inaugural season with a championship match on New Year's Eve. According to Peter Murrary, the CEO of the league, the match's purse, $1 million, is a major draw for athletes ー money talks, and can mark achievement.
These are the headlines you Need 2 Know for Friday, Dec. 28, 2018.
These are the headlines you Need 2 Know for Thursday, Dec. 27, 2018.
These are the headlines you Need 2 Know for Wednesday, Dec. 26, 2018.
DraftKings CEO Jason Robins said West Virginia is the company's next, best opportunity for replicating the monster success it's seen in New Jersey as it rolls out a mobile sportsbook in the Mountain State. "West Virginia is an early mover and I think they're being smart and thoughtful about how they actually legislated and regulated," Robins told Cheddar Friday.
After the gymnastics world was rocked by a major sex abuse scandal, the sport's most decorated Olympic athlete says education for child athletes can protect them from similar abuse in the future. The Magnificent Seven's Shannon Miller told Cheddar that fear of abuse should never prevent young athletes from pursuing their sport.
These are the headlines you Need 2 Know for Thursday, Dec. 20, 2018.
Riot's COO is suspended, Fortnite vaults the Infinity Blade, and Overwatch League announces its plans for Season 2. Featuring beastcoast CEO Grant Zinn, University of Califonia and Irvine Director of Esports Mark Deppe. Plus - EndGameTV COO Aiden McCaig previews Smash Ultimate's first major, Don't Park on the Grass 2018.
China is considering banning battle royale games, the legendary Virtus.Pro roster disbands, and the Winter Royale is ruined by the Infinity Blade.Featuring interviews with Ghost Gaming's Kayuun, DC Overwatch Assistant GM Kate Mitchell, StackUp Director of Veteran Services Dave Crouse, and a Capcom Cup preview with Amanda Stevens.
These are the headlines you Need 2 Know for Tuesday, Dec. 18, 2018.
