*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
Debra Messing, John Cho, and director Aneesh Chaganty talk to Cheddar at the Sundance Film Festival about their new thriller "Search." The film follows a father looking for his lost daughter through various means of technology. The majority of the movie takes place on a laptop screen.
It's been one year since the split between Xerox and Conduent. Kevin Warren, Executive Vice President and Chief Commercial Officer of Xerox, joins The Long and The Short to discuss the company's growth in 2017 and its focus in 2018.
Twitter COO Anthony Noto is stepping down to take the top job at SoFi, a personal finance start-up. Netflix posts a record-breaking Q4, adding more than 8 million subscribers worldwide.
Acura unveiled its 2018 RDX prototype recently at the Detroit Auto Show. Cheddar's Alyssa Julya Smith speaks with Acura North America President, Jon Ikeda, about the technology behind this new vehicle, and the company's partnership with the Sundance Film Festival.
The government is close to reopening. The Senate voted Monday in favor of a temporary spending bill to fund the government until February 8th. Netflix announces its 4th quarter earnings. Actor Nicolas Cage sits down at Sundance to talk about the making of Revenge Thriller "Mandy". Ralph Lauren unveils its 2018 Team USA Olympic uniforms for the opening ceremony.
David Lauren, Chief Innovation Officer at Ralph Lauren, talks about the challenges of creating design that favors tech...and meets the demands of Olympic athletes.
MoviePass announced at Sundance that it will officially get into the film rights business. MoviePass Ventures will acquire film rights and build out their offerings, and they have started scouting at the festival.
Edith Harbaugh is the co-founder and CEO of LaunchDarkly. After spending years as a software engineer, Harbaugh knew she needed to create a company that would help engineers test and successfully launch their products. Now, LaunchDarkly has raised $30 million to date and serves clients like Microsoft and GoPro.
Netflix reported earnings after the bell and hit on expectations. The company reported EPS of $0.41 and revenue of $3.286 billion. The streaming service did add far more customers than expected during the holiday season. Netflix gained 8.3 million subscribers globally, making Q4 a particularly strong quarter.
Generation Trader, sponsored by E*Trade, follows and highlights the most compelling business stories that are moving the market. This episode features Netflix ahead of its latest earnings report, with E*Trade's Senior Equity Option Strategist Mary Ryan.
