You may never get to dance in real life with Barack Obama, Donald Trump, or Hillary Clinton, but thanks to a new augmented reality company, you can do it virtually! Liat Sade-Sternberg is the CEO of Fuse.it and she joins Cheddar to explain how their start-up is changing the way users interact with augmented reality. Fuse.it enables users to interact with a range of 3D animated characters as well as movie scenes and music videos. These videos can then be posted to various social media channels. The app is updated with the most current news, pop culture figures, and viral videos. Fuse.it is now available on both Apple and Android devices.

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Microsoft hikes Xbox prices worldwide on tariff uncertainty
Amid a backdrop of ongoing tariff uncertainty, more and more gamers are facing price hikes. Microsoft raised recommended retailer pricing for its Xbox consoles and controllers around the world this week. Its Xbox Series S, for example, now starts at $379.99 in the U.S. — up $80 from the $299.99 price tag that debuted in 2020. And its more powerful Xbox Series X will be $599.99 going forward, a $100 jump from its previous $499.99 listing. The tech giant didn’t mention tariffs specifically, but cited wider “market conditions and the rising cost of development.” Beyond the U.S., Microsoft also laid out Xbox price adjustments for Europe, the U.K. and Australia. The company said all other countries would also receive updates locally.
Apple posts stronger-than-expected Q2 results
Apple CEO Tim Cook said Thursday that the majority of iPhones sold in the U.S. in the current fiscal quarter will be sourced from India, while iPads and other devices will come from Vietnam as the company works to avoid the impact of President Trump’s tariffs on its business. Apple’s earnings for the first three months of the year topped Wall Street’s expectations thanks to high demand for its iPhones, and the company said tariffs had a limited effect on the fiscal second quarter’s results. Cook added that for the current quarter, assuming things don’t change, Apple expects to see $900 million added to its costs as a result of the tariffs.
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