CEO of Invisalign Braces Maker Is Confident in China
*By Conor White*
With the company's first manufacturing plant in China up and running, the chief executive of Align Technology, the maker of Invisalign orthodontics, isn't concerned about a possible trade war between the United States and China.
"By the end of the year we'll have a good, contained business in China, and be able to service our Chinese business," said Joe Hogan, the CEO of Align Technology. "So I feel great about the moves we've made there, given the talks that are going on."
Align's stock was the top performer on the S&P 500 in the last year, soaring 132 percent in 2017. The company's management has said sales could top $2 billion by 2020.
To reach that goal, the company is reaching out directly to consumers who may need its Invisalign products: clear, plastic teeth aligners taking the place of traditional metal braces.
"We have a really strong consumer business, in the sense that we advertise to consumers, and direct them toward doctors," Hogan said in an interview Tuesday with Cheddar. "So the consumer awareness part of this is a big part of this strategy also."
Consumers are increasingly aware: Invisalign shipments are up more than 30 percent year-over-year in the first quarter of this year.
For the full interview, [click here](https://cheddar.com/videos/stars-align-for-invisalign).
Caraway CEO, Jordan Nathan, joins Cheddar to discuss how one bad accident turned into a successful business venture and how it will help you in the kitchen.
Chelsey Dulaney, reporter from The Wall Street Journal, takes us inside her piece about American Exceptionalism Trade and explains how it will affect consumers.
Sunset Magazine Editor-In-Chief, Hugh Garvey, talks the latest issue on the LA fires' threat to the California dream and the importance of the recovery efforts.
Oura Ring CEO Tom Hale joins Cheddar to take us inside the comprehensive health tracking device, explains how it works and how it can save your life. Watch!
NASCAR star Bubba Wallace joins Steve Quirk, Chief Brokerage Officer at Robinhood, on the floor of the NYSE to discuss their latest partnership. Watch!
Adam Bierman, author of 'Weed Empire,' talks about the cannabis business in America and how he battled the Department of Justice and investment banks. Watch!
