No matter what industry you work in, it's important to get out of the office and in the field so you don't lose sight of your team's mission. That's the inspiration behind Bacardi's "Back to the Bar" day. Global Advocacy Director Jacob Briars joins Cheddar to break down the big event. The campaign is part of the company's Founder's Day celebration, paying tribute to its anniversary. Briars explains how Bacardi is challenging its employees to urge customers to try new specialty cocktails. The recipes honor some of the most iconic drinks associated with the Bacardi family brands. We also get Briars' take on some of the newest trends sweeping the spirits industry. He says rum is the next big drink to dominate the bars. He calls it the most underappreciated kind of alcohol.

Share:
More In Culture
Inside the Legendary Delmonico's Restaurant and How It's Bounced Back
The pandemic was difficult for the nation's restaurant industry. And one of New York City's famous Delmonico's is ready to look past that and toward the future when it reopens on Friday. Max Tucci, Delmonico's global brand officer, and Dennis Turcnovic, owner of Delmonico's, both joined Cheddar News to discuss the history of the restaurant, how it always bounces back and what delicious offerings the menu has.
Celebrating International Chocolate Day With Fondue
Lucas Jensen, senior manager of company-operated locations, and Gabi Picinic, general manager, both of 'The Melting Pot,' joined Cheddar News to demonstrate how to go about a chocolate fondue at home, explaining the process and ingredients needed to do so.
Load More