By Stephen Whyno

AT&T and Gallaudet University have developed a football helmet for players who are deaf or hard of hearing and communicate using American Sign Language.

The company and Washington-based school for students who are deaf or hard of hearing unveiled the new technology Thursday.

It allows a coach to call a play on a tablet from the sideline that then shows up visually on a small display screen inside the quarterback’s helmet. Gallaudet, which competes in Division III, was cleared by the NCAA to use the helmet in its game on Saturday at home against Hilbert.

Gallaudet coach Chuck Goldstein said he thinks the helmet “will change football.”

“We work out the same way as every other college football program, we practice the same way, we compete the same way," Goldstein said. “The difference between coaching a hearing team compared to a Deaf team is first the communication.”

The final product is the result of almost two years of communication between the team and AT&T, which came up with the concept as a way to close the inclusion gap for the Deaf community with its 5G network.

“We came up with ideas on how to make this helmet more effective (and) we’d interact with (players and coaches)," said Corey Anthony, AT&T senior VP of networking engineering and operations. "They would give us feedback. We’d go back, make changes, work on it. It’s just a beautiful relationship that we have with that university.”

Anthony said the company also leaned on employees who are deaf or hard of hearing during the process.

“This is probably one of the more sort of exciting and enriching projects that we’ve worked on in a very long time,” he said.

Share:
More In Sports
Major Leagues Turn to Instagram Whiz to Reach Sports Fans
Omar Raja, the founder of Bleacher Report's House of Highlights Instagram, said social media is "a young person's television," and that professional sports leagues have been reaching out to him to help them bolster the audience for live sports.
ClassPass CEO on the Company's New $85 Million Funding
Fitness platform ClassPass raised $85 million in new funding, bringing its total amount raised to $255 million. CEO Fritz Lanman breaks down his expansion plans and why Classpass wants to be your one-stop shop for both fitness and wellness.
How FIFA eWorld Cup is Globalizing eSports
Alex Betancourt, Sole North American competitor in the 2018 FIFA eWorld Cup, sat down with MLS's Senior Director of Properties and Cheddar anchors to discuss the challenges facing eSports--and the potential for e-games to triumph as The Grand Finale looms.
Deloitte Analyst Urges Investors to Ride the eSports Wave
eSports are growing rapidly and fans are spending hours upon hours streaming their favorites. Pete Giorgio, Lead of U.S. Sports at Deloitte, explains the sudden growth in the industry and what more traditional leagues can learn from eSports.
Esports Deal with ESPN Boosts Overwatch Viewership
Nicole Carpenter, Reporter at Dot, claims the ESPN esports deal is responsible for the spike in Overwatch League viewership. Carpenter predicts on Cheddar the Philly Fusion will emerge the victor this Friday at the finals.
Load More