By Stephen Whyno

AT&T and Gallaudet University have developed a football helmet for players who are deaf or hard of hearing and communicate using American Sign Language.

The company and Washington-based school for students who are deaf or hard of hearing unveiled the new technology Thursday.

It allows a coach to call a play on a tablet from the sideline that then shows up visually on a small display screen inside the quarterback’s helmet. Gallaudet, which competes in Division III, was cleared by the NCAA to use the helmet in its game on Saturday at home against Hilbert.

Gallaudet coach Chuck Goldstein said he thinks the helmet “will change football.”

“We work out the same way as every other college football program, we practice the same way, we compete the same way," Goldstein said. “The difference between coaching a hearing team compared to a Deaf team is first the communication.”

The final product is the result of almost two years of communication between the team and AT&T, which came up with the concept as a way to close the inclusion gap for the Deaf community with its 5G network.

“We came up with ideas on how to make this helmet more effective (and) we’d interact with (players and coaches)," said Corey Anthony, AT&T senior VP of networking engineering and operations. "They would give us feedback. We’d go back, make changes, work on it. It’s just a beautiful relationship that we have with that university.”

Anthony said the company also leaned on employees who are deaf or hard of hearing during the process.

“This is probably one of the more sort of exciting and enriching projects that we’ve worked on in a very long time,” he said.

Share:
More In Sports
Gymnast Laurie Hernandez Prepares for Tokyo 2020
Olympic gold gymnast Laurie Hernandez won over our hearts at the 2016 Summer Olympics in Rio. Now, she has her mind set on the 2020 games. Hernandez joins Cheddar to talk about training this time around, her personal mantras, and partnering with Alcon to launch an 'Eye Can, Eye Will' campaign.
Influencer Platform Trufan to Launch with Backing of Big Sports Names
Trufan, a new platform letting brands and influencers reward their most loyal fans on social media, has attracted the attention of big names in sports and entertainment, but CEO Swish Goswami told Cheddar he's taking a "very Canadian approach" by catering to mom-and-pop shops as well.
Lacrosse League Startup Gets Backing from Alibaba's Joe Tsai to Build Media Business
Professional lacrosse league startup Premier Lacrosse League has big ambitions to take professional lacrosse mainstream ー and now it has funding from big investors to do it. Premier Lacrosse League announced on Tuesday it closed a series A round of funding, co-led by Alibaba billionaire Joseph Tsai's J Tsai Sports, the Raine Group, and Brett Jefferson.
Golden State Warriors Join Forces With Google for Cloud Tech
The star-studded Golden State Warriors is adding another flashy name to its team: Google. The NBA defending champions and the Chase Center just formed a new partnership with Google Cloud to create a high-tech sports and entertainment area. The Warriors' Chief Revenue Officer Brandon Schneider joined Cheddar to discuss the partnership.
Load More