ASUS USA CMO Wants to Make Gaming More Inclusive for Women
*By Chloe Aiello*
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design.
"Color as representation ー that's not something that people talk about. But when it comes to hardware design, it used to be very monochromatic and monotone and just with one audience, you know, the guy, in mind. Now you have different choices," Vivian Lien, chief marketing officer at ASUS North America, told Cheddar Friday.
But gaming hardware maker ASUS USA wants to change that by including more female voices in all stages of product design, and by creating more inclusive workplaces.
"We are always looking for ways to make gaming entertaining, and also as a safe place for women, and so we are looking at everywhere from the actual product design in terms of the hardware, the PC hardware, as well as the games, so that as a female gamer you feel you are \[included in\] the community," Lien said.
Lien said she's had plenty of experience being one of few female voices in the room, but she's also seen a lot of progress toward more gender diversity in the industry over the past few years. It starts with companies, like ASUS ー and then game publishers start to take notes and action.
"Then it comes to the actual games, the software. I think the software makers, the game makers, they are also putting a lot of thoughts into, you know, 'when I have both males and females interacting in the game, how do I bring that experience in a holistic way?'" Lien said.
For women looking to carve out a career in gaming, Lien has some advice: Be confident and be bold. If an opportunity presents itself, take it on, and take it on with ambition.
For full interview [click here](https://cheddar.com/videos/women-take-control-ler-in-gaming).
NASA has announced that the first official full-color images will be beamed back to Earth from the James Webb Telescope on July 12. Gregory L. Robinson, the director of the James Webb Space Telescope Program in the NASA Science Mission Directorate, joined Cheddar News to discuss the anticipated image drop. “We expect to see the universe different," he said. "Webb will allow us to see much, much clearer and deeper into the universe."
Dave Burg, EY Americas Cybersecurity Leader, joins Cheddar News to discuss the rise of quantum computing and how it can compromise existing security measures at play today, and what the timeline looks like for quantum computing to become a reality.
Nicolas Halftermeyer, Communications & Product Branding Director, SoftBank Robotics, and Emile Kroeger, Robotics Engineer, Humanizing Technologies, join Cheddar Reveals to unveil Pepper and NAO, the humanoid robots designed to interact with humans.
On this episode of Cheddar Reveals, Christopher Atkeson, roboticist and a professor at the Robotics Institute and Human-Computer Interaction Institute at Carnegie Mellon University, discusses what the robots of the future will look like, the role they will play in society and different industries, and if they will they ever reach human-level sentience; Nicolas Halftermeyer, Communications & Product Branding Director, SoftBank Robotics, and Emile Kroeger, Robotics Engineer, Humanizing Technologies, unveil Pepper and NAO, the humanoid robots designed to interact with humans; Cheddar gets a look at Curiosity Stream's 'iHuman.'
Christopher Atkeson, roboticist and a professor at the Robotics Institute and Human-Computer Interaction Institute at Carnegie Mellon University, joins Cheddar Reveals to discuss what the robots of the future will look like, the role they will play in society and different industries, and if they will they ever reach human-level sentience.
When it comes to diversity in children's toys, we have come a long way as a society but we still have a ways to go. One group of students decided to take matters into their own hands. Truly You! Character Creator is a fashion illustration activity set made for youth by youth. Lindsay Buckingham, one of the toy’s creators, sat down with Cheddar News to talk all about it.
Apple revealed its plans for new IOS software, products, and more at its Worldwide Developers Conference. However, new features added to iMessage, including options to delete and edit already sent text messages, stole the show.
