ASUS USA CMO Wants to Make Gaming More Inclusive for Women
*By Chloe Aiello*
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design.
"Color as representation ー that's not something that people talk about. But when it comes to hardware design, it used to be very monochromatic and monotone and just with one audience, you know, the guy, in mind. Now you have different choices," Vivian Lien, chief marketing officer at ASUS North America, told Cheddar Friday.
But gaming hardware maker ASUS USA wants to change that by including more female voices in all stages of product design, and by creating more inclusive workplaces.
"We are always looking for ways to make gaming entertaining, and also as a safe place for women, and so we are looking at everywhere from the actual product design in terms of the hardware, the PC hardware, as well as the games, so that as a female gamer you feel you are \[included in\] the community," Lien said.
Lien said she's had plenty of experience being one of few female voices in the room, but she's also seen a lot of progress toward more gender diversity in the industry over the past few years. It starts with companies, like ASUS ー and then game publishers start to take notes and action.
"Then it comes to the actual games, the software. I think the software makers, the game makers, they are also putting a lot of thoughts into, you know, 'when I have both males and females interacting in the game, how do I bring that experience in a holistic way?'" Lien said.
For women looking to carve out a career in gaming, Lien has some advice: Be confident and be bold. If an opportunity presents itself, take it on, and take it on with ambition.
For full interview [click here](https://cheddar.com/videos/women-take-control-ler-in-gaming).
Tech analyst Rene Ritchie discusses new EU legislation that will force iPhones to use a USB-C charger in fall 2024 and what that means for Apple's strategy in Europe.
Robotics automation technology company Symbotic made its market debut on the Nasdaq via a SPAC merger with SVF Investment Corp. 3, a special purpose acquisition company sponsored by an affiliate of SoftBank Investment Advisers. Symbotic rang the Opening Bell at the Nasdaq to celebrate the occasion this morning. Its debut on Wall Street comes amid an urgent need for logistics solutions, as it aims to reimagine supply chains with its A.I.-powered robotic and software platform. Tom Earnst, CFO of Symbotic, and Vikas Parekh, managing partner at Softbank Investment Advisors, join Cheddar News' Closing Bell to discuss.
Michelle Castillo joined Closing Bell to break down Elon Musk's announcement to SpaceX employees that the Starlink internet business might not see itself as an IPO until 2025, Twitter planning to hand over the user data he requested as a condition of the acquisition, and Warren Buffet-backed Chinese EV company BYD stating it will be supplying batteries to Tesla "very soon."
Meta announced its plans to join the Cannes Lions International Festival of Creativity. This is leaving businesses and customers wondering what the tech giant has in store for the event. Nicola Mendelsohn, the vice president of the global business group at Meta, joined Cheddar News to preview what the tech giant will discuss at this year's festival. "We're going to be showcasing more about reels. We're going to be talking about our commerce solutions, are messaging solutions, and of course, the method of us speaking of new ways to kind of connect with customers," she said.
Paul Tracey, Founder & CEO of Innovative Technologies, and author of 'Delete The Hacker Playbook' and 'Cyber Storm', joins Cheddar to discuss the most effective ways to protect small businesses from cyber attacks, the labor shortage's effects on cybercrime, and how businesses and employees can stay cyber secure while working from home.
