*By Michael Teich*
Brexit could be a major bump in the road for Aston Martin if it disrupts trade with the automaker's European partners, said the company's CMO Simon Sproule.
"The biggest threat to us of Brexit is non-tariff barriers, because if you end up getting import duties on Astons going into Europe, then you're going to get import duties on Ferraris coming into the UK. So it's a zero-sum game," Sproule said Tuesday in an interview on Cheddar.
The Brexit withdrawal process began March 29, 2017 after a countrywide vote, and the UK is set to depart from the European Union on March 29, 2019.
A new report from the Federation of German Industries said a "hard Brexit" ー meaning in the absence of a deal between the EU and the UK ー could cause exports to Britain from the rest of the EU to drop by as much as [57 percent](https://www.dw.com/en/german-industry-warns-against-hard-brexit/av-45818058).
That kind of trade disturbance would not be good for business, Sproule said.
"What we're lobbying the government most strongly about is to ensure the free flow of parts and obviously completed vehicles," he added.
Aston Martin ($AML.L) is the latest luxury automaker to make its market debut. Despite a rough start on the London Stock Exchange since its Oct. 3 IPO ー shares are down 16 percent since ー Sproule said patient investors will benefit from the company's future growth.
"The IPO was effectively a marker in our evolution," he said. "People that have been buying into us are buying in for the long term. They buy into the equity story, they buy into the future potential of Aston Martin."
For full interview [click here](https://cheddar.com/videos/aston-martin-cmo-we-have-no-interest-in-making-cheaper-cars).
Gabrielle Stone invented a fake tiktok trend to share some important news with her husband. Essentially, she challenges him to guess words that she spells out at a rapid-fire pace. She started with "I love you" before moving on to her big announcement.
After testing out some Icelandic cuisine, Cheddar's own Shannon LaNier gets a sneak preview of Taste of Iceland -- a cultural festival running between May 10-13 across New York City.
Cheddar's own Shannon LaNier gets a taste of Icelandic cuisine at Blue Lagoon Iceland in New York City.
Cheddar News reporter Ashley Mastronardi tracks the rise of the "mom-fluencer" or working mothers who have left their jobs to become full-time content creators. While not a new phenomenon, experts say the trend has gained momentum since the start of the pandemic.
Tens of thousands of fans descended upon the Swedish capital of Stockholm to celebrate the opening show of Beyoncé’s new world tour on Wednesday.
Peru’s government will allow the extradition to the United States of the prime suspect in the unsolved 2005 disappearance of American student Natalee Holloway on the Dutch Caribbean Island of Aruba, bringing her family hope there will be justice in the case.
With summer coming up, Cheddar News breaks down some artists that you can check out as music festivals approach for the coming season.
The top entertainment headlines for May 10, 2023.
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MTV, a division of Paramount, is planning to shut down its news division and lay off 25 percent of its workforce. The company cited "broader economic headwinds" as the reason for the shuttering. The decision comes as Paramount makes cuts to better compete with rival entertainment giants.
